Ovia Health, a wholly-owned subsidiary of Labcorp, offers a preventative and proven platform trusted by over 17 million families for daily personalized health engagement with high-touch support, 50+ clinical programs and research validation from over 48 peer-reviewed publications and 38 partnerships with world-renowned research institutions. Our mobile apps and comprehensive digital solutions for fertility, pregnancy, and parenting empower people to take control of their health and navigate parenthood with confidence.
We are looking for a Growth Marketing Manager to lead the strategy and execution of multi-channel B2B marketing campaigns targeting decision makers at targeted Health Plans and Employers to create demand, drive buyer engagement, and accelerate pipeline, utilizing a combination of content, virtual webinars, email, ABM, and other channels, with a focus on reporting and data-driven optimization.
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What you will be doing:
- Own integrated campaign, event, ABM, webinar and conference strategies and campaign calendar that drive lead acquisition with our target market
- Partner with Commercial leaders to align on target audiences and tactics
- Lead the development of campaign messaging, resonating messaging, content, and creative assets in support of demand gen and product marketing objectives
- Partners closely with Product Marketing to communicate Ovia differentiators and value prop positioning
- In collaboration with the Commercial team, oversees and continually refines automated nurture program to drive lead scoring success
- Generates timely, accurate and in-depth reporting on campaign and program performance; uses data to refine messages, channels, and strategies
- Collaborates with Labcorp digital marketing operations to support marketing automation for systems including Eloqua, SF marketing campaigns, and DemandBase, including system documentation and team training
- Optimize integration between marketing platforms to ensure one, consolidated, clean, and accurate picture of marketing performance and execution
Who you are:
- Expert in following best practices within email marketing, webinars, event strategy, and consumer privacy
- Successful track record of developing effective integrated campaigns that exceed funnel goals
- Skilled communicator, both in the content you develop, as well as as in presenting plans and data to internal stakeholders
- Ability to collaborate both cross-functionally and across time zones (including India)
- Excellent analytical skills and curiosity; you are eager to dig into the campaign results, interpret the data, draw conclusions, and share insights to inform what's next
- A deep understanding of marketing & sales funnels, levers and customer journeys
- Ability to develop deep relationships with internal stakeholders and lead strategic lead gen discussions
- Ability to prioritize and focus your and you team's efforts on the highest-impact opportunities
- Passion for health equity, women's health, and digital healthcare
What we require:
- 5+ years of B2B and B2B2C healthcare marketing experience, preferably in digital healthcare
- Mastery of modern digital marketing technologies including DemandBase (or other ABM solutions), and Eloqua. SaleForce.com (SFDC) or other CRM solution experience is preferred.
- Stellar event and project management/prioritization skills with mastery of the details; you're able to manage multiple projects at any given time and enjoy putting processes in place to work more efficiently with growth and scale
Application Window: November 1st,, 2024
Pay Range: $110,000 - $135,000/year
The position is also eligible for an annual bonus under the Labcorp Bonus Plan. Bonuses are payable based on corporate and/or business segment performance and are subject to individual performance modifiers.
Benefits: Employees regularly scheduled to work 20 or more hours per week are eligible for comprehensive benefits including: Medical, Dental, Vision, Life, STD/LTD, 401(k), Paid Time Off (PTO) or Flexible Time Off (FTO), Tuition Reimbursement and Employee Stock Purchase Plan. Casual, PRN & Part Time employees regularly scheduled to work less than 20 hours are eligible to participate in the 401(k) Plan only. For more detailed information, pleaseclick here.
Labcorp is proud to be an Equal Opportunity Employer:
As an EOE/AA employer, Labcorp strives for diversity and inclusion in the workforce and does not tolerate harassment or discrimination of any kind. We make employment decisions based on the needs of our business and the qualifications of the individual and do not discriminate based upon race, religion, color, national origin, gender (including pregnancy or other medical conditions/needs), family or parental status, marital, civil union or domestic partnership status, sexual orientation, gender identity, gender expression, personal appearance, age, veteran status, disability, genetic information, or any other legally protected characteristic.
We encourage all to apply
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