WEB AFFILIATE CATEGORY MANAGER II

JOB DESCRIPTION

Responsible for developing, driving and executing customer support programs required for Affiliate Sports Betting & Entertainment partnerships. Responsible for category plans with internal and external partners delivering sustainable long-term growth and consistently capturing additional market share. Accountable to achieve growth objectives for digital communication and engagement and drive overall business at the category level. Communicate with cross-functional stakeholders to ensure digital strategies align with business priorities. Demonstrate the company's core values of respect, honesty, integrity, diversity, inclusion, and safety.

RESPONSIBILITIES

• Manage the marketing calendars, promotional calendars, and key performance measures
• Develop expert level knowledge of industry trends, current relevant and emerging industry players, and associated regulatory requirements of the category across market areas of operations
• Analyze data trends to make business informed decisions
• Collaborate with affiliate partners to deliver timely promotions and products
• Drive objectives by partnering with business teams to develop long-term category roadmaps to deliver a robust and engaging digital experience for customers
• Collaborate with cross-functional teams to drive digital traffic/engagement, enable a seamless and robust messaging experience
• Work closely with technology to identify and develop the proper tools, enhancements and system integration points that will allow digital customer messaging and engagement
• Develop and execute market level promotions to increase customer engagement
• Produce communications tools and marketing vehicles that drive category initiatives, in collaboration with marketing and digital teams
• Provide regular weekly reporting of defined business activity and metrics
• Negotiate favorable programs and costs while developing and maintaining strategic alliances with partners
• Travel to necessary trade shows/conference events to gain market insights and meet with vendors/affiliate partners to gain industry knowledge
• Must be able to perform the essential job functions of this position with or without reasonable accommodation

• 3+ years of merchandising or retail operations experience
• 3+ years of digital marketing experience
• Any experience leading individuals and teams
• Demonstrated problem solving skills
• Strong analysis and critical thinking skills
• Strong negotiation skills
• Excellent oral and written communication skills
• Proficient in Microsoft Office products
• Understanding of basic business, accounting and math principles

• Bachelor's Degree
• Any product and project management experience
• 2+ years store management experience
• Preferred experience in Sports Betting, Online Gaming, Daily Fantasy Sports or Lottery industry