Overview
The Marcoms Manager position sits within the Branding & Content team, which reports into the wider Corporate Marketing and Brand Communications Group. The team is responsible for strategizing, managing and implementing branding, campaign and content development initiatives to support the sales pipeline. This role will be key in leading communications tactics, based on data-informed decision making, and managing projects to generate leads for the Sales organization.
Responsibilities
- Play a lead role in determining the corporate story for Konica Minolta, across its portfolio and transformational programs
- Work closely with the Campaign Managers to lead key solution / product launches and develop the marketing communications, brand and content strategy to help drive MQL and SQL within key customer segments
- Keep a pulse on the market situation and research / anticipate key trends pertaining to the different markets in order to determine the key thought leadership insights / communication platforms to shape Marcoms programs
- Collaborate with the wider Marketing Teams to help strategize and activate multi-channel campaigns to support activities - this includes Digital Marketing, Channel Marketing and Learning and Development
Want more jobs like this?
Get jobs in Mahwah, NJ delivered to your inbox every week.
- Create and manage marketing materials in line with brand direction - this includes developing content in accordance with customer segmentation requirements and customer value propositions
- Analyze marketing ROI to help understand performance and determine changes required to programs / activities
- Support our Corporate Events and Partnership team with communication activities as required
Qualifications
Experience, Educational Requirements & Certifications
• 5+ years channel B2B marketing experience
• Bachelor's degree in Marketing, Communications or related field
• Proficient with computer programs, including Microsoft Office applications
• Strong organizational skills, ability to follow up and high attention to detail
• Solid understanding of sales and business processes
• Ability to interact with other marketing teams to interpret and frame business needs into communications strategies
• Has capabilities to interact regularly with other people within and outside the organization in planning, coordinating and executing marketing communications campaigns
• Creative storyteller with exceptional writing skills
• Thrive in a fast-paced, deadline-oriented, and fun, work environment
Competencies (Knowledge, skills & abilities)
• Excellent written and verbal communication and presentation skills
• Strong relationship-building skills and an ability to engage in collaborative decision-making
• Great project and time management skills
• High level of motivation and initiative. Passionate about results and detailed oriented
• Ability to adapt to changing work & business priorities
#LI-MD1
About Us
Konica Minolta's journey started 150 years ago, with a vision to see and do things differently. We innovate for the good of society and the world. The same purpose that kept us moving then, keeps us moving now. Konica Minolta Business Solutions U.S.A., Inc. is reshaping and revolutionizing the workplace to achieve true connectivity through the Intelligent Connected Workplace. The company guides and supports its clients' digital transformation through its expansive office technology portfolio, including IT Services (All Covered), intelligent information management, managed print services and industrial and commercial print solutions. Konica Minolta has been included on CRN's MSP 500 list nine times and The World Technology Awards named the company a finalist in the IT Software category. Konica Minolta has been recognized as the #1 Brand for Customer Loyalty in the MFP Office Copier Market by Brand Keys for sixteen consecutive years, and is proud to be ranked on the Forbes 2021 America's Best-in-State employers list. The company received Keypoint Intelligence's BLI 2021 A3 Line of The Year Award and BLI 2021-2023 Most Color Consistent A3 Brand Award for its bizhub i-Series. Konica Minolta, Inc. has been named to the Dow Jones Sustainability World Index for nine consecutive years and has spent six years on the Global 100 Most Sustainable Corporations in the World list. Konica Minolta partners with its clients to give shape to ideas and works to bring value to our society. For more information, please visit us online and follow Konica Minolta on Facebook, YouTube, LinkedIn and Twitter.
EOE Statement
Konica Minolta is an equal opportunity and affirmative action employer. We consider all qualified applicants for employment without regard to race, color, religion, creed, national origin, sex, pregnancy, age, sexual orientation, transgender status, gender identity, disability, alienage or citizenship status, marital status or partnership status, genetic information, veteran status or any other characteristic protected under applicable law.