Overview

The Marcoms Coordinator position sits within the Branding & Content team, which reports into the wider Corporate Marketing organization. Our team is responsible for strategizing, managing and implementing branding, campaign and content development initiatives to support the sales pipeline. This role will be key in supporting communications tactics, data-informed decision making, and managing projects to generate leads for the Sales organization.

Responsibilities

• Play a supporting role in determining the corporate story for Konica Minolta, across its portfolio
• Work closely with the Marcoms Managers to support key solution / product launches and develop the marketing communications, brand and content strategy to help drive MQL and SQL within key customer segments
• Keep a pulse on the market situation and research / anticipate key trends pertaining to the different markets in order to determine the key thought leadership insights / communication platforms to shape Marcoms programs
• Collaborate with the wider Marketing Teams to help implement multi-channel campaigns to support activities - this includes Digital Marketing, Channel Marketing and Learning and Development
• Create and manage marketing materials and in line with brand direction - this includes developing content in accordance with customer segmentation requirements and customer value propositions
• Analyze marketing ROI to help understand performance and determine changes required to programs / activities
• Support other areas of Marketing with communication / branding projects / initiatives as required

• Bachelor's degree or equivalent in Marketing, Communications or related field
• 3+ years marketing experience, ideally in a B2B environment
• Proficient with Microsoft Office applications
• Strong organizational and communication skills, ability to follow up and high attention to detail
• Ability to interact with other marketing teams to interpret and frame business needs into communications strategies
• Creative storyteller with exceptional writing skills
• Thrive in a fast-paced, deadline-oriented, and fun, work environment

• Excellent written and verbal communication and presentation skills
• Strong relationship-building skills and an ability to engage in collaborative decision-making
• Great project and time management skills
• High level of motivation and initiative. Passionate about results and detailed oriented
• Ability to adapt to changing work & business priorities