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Senior Manager, Digital Analytics

AT Kohl's
Kohl's

Senior Manager, Digital Analytics

Menomonee Falls, WI

This role is based at our Corporate Office in Menomonee Falls, WI. You'll work onsite from Monday through Thursday, with the option to work remotely on Fridays.

About the Role

In this role, you will lead business and insights efforts to drive decision-making and guide business strategies while developing the team's skill set and business acumen. This role involves managing data collection, analysis, and reporting to support business objectives, enhance customer experience, and drive revenue growth.

What You'll Do

  • Oversee all digital analytics activities, including partnering with stakeholders towards development and implementation of analytics.
  • Lead the curation and analysis of sales, consumer and other data to inform strategic decisions and plans for the digital business.

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  • Provide proactive category sales guidance based on analytics and trend interpretation
  • Identify digital sales implications from cross-functional interdependencies such as marketing promotional calendar changes, spending changes, and fulfillment decisions
  • Lead team through assessment of sales results, evaluate purchasing behaviors and measure trends for Digital product categories
  • Develop and implement a comprehensive digital analytics strategy to measure and optimize web, app, and digital marketing performance.
  • Lead the deployment and management of analytics tools (Google Analytics, Adobe Analytics, etc.) to track user behavior, conversion rates, and engagement.
  • Conduct deep-dive analyses on web traffic, user journeys, conversion funnels, and A/B testing results.
  • Present data-driven insights and recommendations to stakeholders and cross-functional teams.
  • Automate reporting processes for efficiency and accuracy
  • Additional tasks may be assigned

  • What Skills You Have

    Required
    • Bachelor's Degree
    • 7+ years of experience in Customers Analytics
    • 5+ years of experience in Digital Analytics
    • 5+ years of managing associates
    • Strong quantitative and qualitative analytical skills
    • Experience in Adobe Analytics, Adobe Clickstream
    • Passion for the customer and using data to identify and improve customer experiences
    • Excellent verbal and written communication
    • Ability to lead through ambiguity and find innovative ways to answer business questions
    • Experience leading both directly and through influence

    Client-provided location(s): Menomonee Falls, WI 53051, USA
    Job ID: kohls-10486_KLHKUSR401220
    Employment Type: Other

    Perks and Benefits

    • Health and Wellness

      • Health Insurance
      • Dental Insurance
      • Vision Insurance
      • Life Insurance
      • Long-Term Disability
      • HSA
      • On-Site Gym
      • Pet Insurance
      • Short-Term Disability
      • FSA
      • HSA With Employer Contribution
      • Mental Health Benefits
    • Parental Benefits

      • Adoption Assistance Program
      • Family Support Resources
      • On-site/Nearby Childcare
      • Fertility Benefits
      • Birth Parent or Maternity Leave
      • Non-Birth Parent or Paternity Leave
      • Adoption Leave
    • Work Flexibility

      • Flexible Work Hours
      • Remote Work Opportunities
      • Hybrid Work Opportunities
    • Office Life and Perks

      • Casual Dress
      • On-Site Cafeteria
      • Company Outings
      • Commuter Benefits Program
    • Vacation and Time Off

      • Paid Vacation
      • Paid Holidays
      • Personal/Sick Days
      • Leave of Absence
    • Financial and Retirement

      • 401(K) With Company Matching
      • Relocation Assistance
      • Financial Counseling
    • Professional Development

      • Leadership Training Program
      • Associate or Rotational Training Program
      • Tuition Reimbursement
      • Mentor Program
      • Access to Online Courses
      • Lunch and Learns
      • Promote From Within
      • Shadowing Opportunities
      • Internship Program
    • Diversity and Inclusion

      • Employee Resource Groups (ERG)
      • Diversity, Equity, and Inclusion Program

    Company Videos

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