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Manager, Email Campaigns

AT Kohl's
Kohl's

Manager, Email Campaigns

Menomonee Falls, WI

This role is based at our Corporate Office in Menomonee Falls, WI. You'll work onsite from Monday to Thursday, with the option to work remotely on Fridays.

About the Role

As Manager, Media - Email Campaigns, you will be a strategic & operational leader, driving and innovating our promotional email and marketing initiatives. Your work will focus on executing campaigns that enhance consumer engagement, increase sales, and align with our multi-channel marketing vision.

What You'll Do

  • Lead the planning and execution of the promotional, batch, and ad hoc email marketing program to achieve integrated multi-channel objectives
  • Oversee all aspects of campaign deployment, from development to QA, ensuring campaigns are high-quality, accurate, and meet executional standards

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  • Continuously innovate to drive channel growth, ensuring alignment with our overarching business goals and catering to various customer segments
  • Identify and implement process improvements to increase speed to market, minimize manual effort, and enhance execution excellence
  • Define KPIs, leverage data insights, and collaborate with testing & targeting teams to refine segmentation, improve targeting, and optimize performance.
  • Manage the channel budget and guide the team to ensure efficient and effective use of resources
  • Proactively partner with and influence internal teams and external vendors to drive alignment, gather insights, and ensure optimal campaign execution and innovation
  • Mentor and train team members on processes, technologies, and best practices, promoting a culture of excellence and continuous improvement

  • What Skills You Have

    Required
    • Bachelor's Degree in Business, Marketing, Computer Science, or a related field.
    • 5-7+ years in marketing, focusing on email management, CRM strategies, and data-driven decision-making.
    • Deep knowledge of email best practices, channel metrics, and emerging CRM technologies and trends.
    • Proficiency with enterprise email service providers (e.g., Salesforce Marketing Cloud, Adobe Campaign) and advanced CRM strategies.
    • Highly organized with strong attention to detail.
    • Previous people management experience.
    Preferred
    • Master's in Marketing, Business Technology, or related field.
    • Experience in an agency or branded environment, recognized expertise in email/CRM marketing.

    Client-provided location(s): Menomonee Falls, WI 53051, USA
    Job ID: kohls-10486_KLHKUSR384723
    Employment Type: Other

    Perks and Benefits

    • Health and Wellness

      • Health Insurance
      • Dental Insurance
      • Vision Insurance
      • Life Insurance
      • Long-Term Disability
      • HSA
      • On-Site Gym
      • Pet Insurance
      • Short-Term Disability
      • FSA
      • HSA With Employer Contribution
      • Mental Health Benefits
    • Parental Benefits

      • Adoption Assistance Program
      • Family Support Resources
      • On-site/Nearby Childcare
      • Fertility Benefits
      • Birth Parent or Maternity Leave
      • Non-Birth Parent or Paternity Leave
      • Adoption Leave
    • Work Flexibility

      • Flexible Work Hours
      • Remote Work Opportunities
      • Hybrid Work Opportunities
    • Office Life and Perks

      • Casual Dress
      • On-Site Cafeteria
      • Company Outings
      • Commuter Benefits Program
    • Vacation and Time Off

      • Paid Vacation
      • Paid Holidays
      • Personal/Sick Days
      • Leave of Absence
    • Financial and Retirement

      • 401(K) With Company Matching
      • Relocation Assistance
      • Financial Counseling
    • Professional Development

      • Leadership Training Program
      • Associate or Rotational Training Program
      • Tuition Reimbursement
      • Mentor Program
      • Access to Online Courses
      • Lunch and Learns
      • Promote From Within
      • Shadowing Opportunities
      • Internship Program
    • Diversity and Inclusion

      • Employee Resource Groups (ERG)
      • Diversity, Equity, and Inclusion Program

    Company Videos

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