About Kendra Scott
We are a fashion-lifestyle brand of big dreams, colorful confidence, and inspired design. Founded on Family, Fashion and Philanthropy, we believe that our employees and customers are the heart and soul of our brand, and that giving back is the truest form of success. Fashion meets innovation in the design of our two state-of-the-art facilities based in the heart of Austin, Texas, and overflows into the design of our growing retail environment across the country.

Position Overview

The Manager of Site Merchandising, Strategy & Optimization is responsible for driving the vision, execution, and performance of merchandising initiatives on the eCommerce platform. This role combines strategic ownership, customer journey optimization, and data-driven leadership to enhance engagement, conversion, and sales performance.

• Lead and execute the site merchandising strategy, including site navigation, product presentation, and content optimization to enhance the customer journey.

• Develop and oversee strategies for product launches, homepage storytelling, and visual merchandising that drive engagement and conversion.

• Define merchandising priorities and promotional strategies to align with key business objectives and seasonal calendars.

• Drive testing and innovation within site merchandising, including new tools, personalization efforts, and automated merchandising solutions.

• Collaborate with Product Merchandising, Planning, Finance, and key traffic channel leaders (CRM, Paid, Social, and Brand Marketing) to align site merchandising initiatives with overarching business goals.

• Continuously analyze and optimize the customer journey (homepage to checkout) to improve conversion, traffic, AOV, and sales through mid-funnel strategies.

• Collaborate with SEO Manger to ensure landing pages, product data, and content are optimized for visibility and discovery.

• Leverage analytics to identify opportunities for site enhancements, execute A/B tests, and implement tailored product recommendations based on customer behavior.

• Collaborate across digital and in-store teams to ensure a cohesive customer experience, aligning site merchandising strategies with broader omnichannel initiatives.

• Leverage insights from in-store performance, customer feedback, and digital data to inform site merchandising optimizations.

• Partner with cross-functional teams (CRM, Paid, Retail Marketing, and Operations) to drive consistency across all channels and touchpoints.

• Develop strategies that bridge online and offline efforts, ensuring seamless product storytelling, promotions, and customer engagement across platforms.

• Analyze site metrics (heatmaps, behavior data, funnel performance) to identify and execute actionable improvements across PLP, PDP, and cart.

• Optimize visual merchandising, sorting rules, and filtering tactics to maximize revenue and customer satisfaction.

• Drive continuous improvement through site navigation updates, product badging, and hierarchy optimizations.

• Monitor KPIs, forecast trends, and share insights to drive measurable business outcomes and inform future strategies.

• Align site strategies with broader campaign goals by partnering with Paid Media, Email, Social, Brand Marketing, and Retail Marketing teams to ensure a seamless customer experience.

• Collaborate with UX, Product and Creative teams to improve site aesthetics and elevate storytelling to drive engagement and conversion.

• Work closely with SEO Manager to optimize site performance and drive organic traffic.

• Partner with Marketing to execute strategies for product launches, key events, and seasonal priorities.

• Lead and mentor a team of site merchandisers, fostering professional growth and driving results.

• Streamline workflows and solve operational challenges in collaboration with cross-functional partners.

• Align team execution with overarching business strategies and campaign messaging.

• Bachelor's degree in Marketing, Business, eCommerce, or related field; equivalent experience considered.

• 4+ years of hands-on experience in eCommerce, site merchandising, or digital marketing with a history of delivering measurable results.

• Proven ability to lead, manage, and develop teams to exceed goals and drive success.

• Proficiency in eCommerce platforms (Salesforce Commerce Cloud), content management systems, and merchandising tools.

• Strong project management skills with the ability to prioritize, meet deadlines, and handle multiple initiatives simultaneously.

• Analytical mindset with experience leveraging data to inform decision-making and optimize strategies.

• Excellent interpersonal and communication skills to collaborate effectively across cross-functional teams and influence stakeholders.