At Justworks, you’ll enjoy a welcoming and casual environment, great benefits, wellness program offerings, company retreats, and the ability to interact with and learn from leaders in the startup community. We work hard and care about our most prized asset - our people.
We’re helping businesses get off the ground by enabling them to focus on running their business. We solve HR issues. We’re data-driven and never stop iterating. If you’d like to work in a supportive, entrepreneurial environment, are interested in building something meaningful and having fun while doing it, we’d love to hear from you.
We're united by shared goals and shared motivations at Justworks. These are best summed up in our company values, which are reflected in our product and in our team.
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Who You Are
Justworks is looking for a Web leader to transform justworks.com into a best-in-class B2B website. As Director of Web Experience, you will be responsible for evolving our website into the centerpiece of the Justworks growth engine where it will support all audiences that interact with the site as they progress through the buyer journey. You will shape the vision, strategy, and execution of our web presence, ensuring that Justworks delivers a cutting-edge digital experience that drives awareness, engagement, and conversions while integrating seamlessly into the company's broader data and technology ecosystem.
This role requires a strategic thinker, growth marketer, and digital experience leader who thrives in a data-driven environment. You are deeply familiar with modern web technologies, SEO, CRO, UX, and digital personalization. You have a track record of leading high-performing teams and collaborating cross-functionally with Marketing, Product, Design, and Engineering teams to create seamless and impactful web experiences.
This role reports to the VP of Growth Marketing and will oversee a team of web producers and conversion specialists while partnering with Engineering to lead a dedicated squad of web developers and designers.
Your Success Profile
What You Will Work On
Strategy & Roadmap Development
- Lead the strategy and develop the roadmap to make www.justworks.com the centerpiece of a high-performance growth engine that builds awareness, generates demand, and supports the Justworks ecosystem.
- Own and manage the web roadmap, prioritizing high-impact projects that support business initiatives, company KRs, user insights, and performance data.
- Develop the site architecture and content model to deliver the digital experiences that will effectively engage all visitors to the site.
- Lead the effort to use AI to create personalized web experiences for all visitors, ensuring dynamic, tailored content delivery that enhances user engagement and conversion.
Leadership & Collaboration
- Manage a team of Web Producers and Conversion Rate Optimization Managers to continuously optimize site experience and performance.
- Lead a cross-functional squad of three dedicated web developers and a web UX designer focused on enhancing the web experience.
- Collaborate with Marketing Operations to integrate web data into Justworks’ martech ecosystem, ensuring seamless measurement and optimization.
- Partner with the Content team to ensure best-in-class site architecture, technical SEO, and structured data implementation to drive organic growth.
- Work with the Brand and Creative team to ensure justworks.com is the best possible representation of the Justworks brand.
Performance & Optimization
- Manage site performance and own KRs for site traffic and conversion rates
- Create seamless, high-conversion experiences for all users, including prospects, customers, and partners.
- Drive web personalization in partnership with Marketing Operations and Data teams, leveraging CDPs like Hightouch and personalization platforms like Ninetailed integrated with Contentful.
- Develop a web analytics and reporting framework that enables data-driven decision-making and provides insights on website health, traffic sources, and conversion performance.
- Stay ahead of web experience trends and best practices in B2B SaaS, ensuring Justworks continues to lead in digital experience innovation.
How You Will Do Your Work
As a Director, Web Experience, how results are achieved is paramount for your success and ultimately result in our success as an organization. In this role, your foundational knowledge, skills, abilities and personal attributes are anchored in the following competencies:
- Business insight - applying knowledge of Justworks and the marketplace to advance the organization’s goals.
- Functional expertise: subject matter expertise of specific functions, including knowledge of principles, practices, and domain knowledge.
- Creative thinking - discovering new opportunities and solutions for problems by looking beyond current practices and using innovative thinking.
- Teamwork and communication - putting our collective best together through documentation, collaboration, relationship-building, listening, empathy, recruiting, and evangelism.
- Nimble learning: Actively learning through experimentation when tackling new problems, using both successes and failures as learning fodder.
- Builds networks - effectively building formal and informal relationship networks inside and outside the organization.
In addition, all Justworkers focus on aligning their behaviors to our core values known as COGIS. It stands for:
- Camaraderie - Day to day, you can be seen working together toward a higher purpose. You like to have fun. You’re an active listener, treat people respectfully, and have a strong desire to know and help others.
- Openness - Your default is to be open. You're willing to share information, understand other perspectives, and consider new possibilities. You’re curious, ask open questions, and are receptive to thoughts and feedback from others.
- Grit - You demonstrate grit by having the courage to commit and persevere. You’re committed, earnest, and dive in to get the job done well with a positive attitude.
- Integrity - Simply put, do what you say and say what you'll do. You’re honest and forthright, have a strong moral compass, and strive to match your words with your actions while leading by example.
- Simplicity - Be like Einstein: “Everything should be made as simple as possible, but no simpler.”
Qualifications
- Minimum of 8+ years experience managing websites, SEO, CRO, and digital experiences, preferably in B2B SaaS
- Minimum of 3+ years experience managing people/teams, including coaching and developing marketers.
- Proven track record of leading website initiatives that drive conversion and impact revenue.
- Strong knowledge of technical SEO, structured data, and search algorithm trends.
- Experience managing web reporting, analytics platforms (Google Analytics, Heap, Tableau), A/B testing tools (VWO), and personalization platforms.
- High degree familiarity with web data and a track record of leveraging data to build and power engaging web experiences.
- Hands-on experience managing a web roadmap and prioritizing initiatives but not directly executing on deployments or experiments.
- Strong storytelling skills and the ability to effectively communicate insights and recommendations to both technical and non-technical stakeholders.
- Bias towards action, with a test-and-learn approach that values iteration and speed-to-market over perfection.
The base wage range for this position based in our New York City Office is targeted at $198,000.00 to $237,600.00 per year.
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Actual compensation is based on multiple factors that are unique to each candidate, including and not limited to skill set, level of relevant experience, and specific work location. Salary ranges for positions based in other locations may differ based on the cost of labor in that location.
For more information about Justworks’ Total Reward Philosophy, including all of the perks and benefits we are proud to offer our team members, please visit Total Rewards @ Justworks.
Diversity At Justworks
Justworks is committed to maintaining a workplace where diversity of identity, culture, and life experience is the norm and is celebrated authentically and respected consistently. Diversity in our work, our people, and our product drives creativity and innovation, entrepreneurial leadership and integrity, competitiveness, and collaboration throughout our business and in the market. We depend on our differences to make our team stronger, our workplace more dynamic, and our product accessible to all of our customers.
We’re proud to be an equal opportunity employer open to all qualified applicants regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital or familial status, disability, pregnancy, gender identity or expression, veteran status, genetic information, or any other legally protected status. Justworks is fully dedicated to providing necessary support to candidates with disabilities who may require reasonable accommodations. We also provide reasonable accommodations to employees based on their sincerely held religious beliefs, as well as for other covered reasons consistent with applicable federal, state, and local laws. If you're in need of a reasonable accommodation, please reach out to us at accommodations@justworks.com. Your comfort and success matter to us, and we're here to ensure an inclusive experience.