Join a strategic team and shape the future of our brand. This role offers the opportunity to lead innovative marketing strategies and make a significant impact on our market presence.
As a Vice President of Marketing Strategy within JPMorgan Payments, you will lead the development of our strategy, ensuring alignment with business goals and customer needs. You will collaborate with cross-functional teams to drive cohesive brand messaging and innovative marketing initiatives. You will shape our Payments proposition and push forward brand cohesion across all touch points.
Job responsibilities
- Lead the development of a distinctive strategy, identity, and voice for JPMorgan Payments
- Identify and refine the line of business' unique positioning
- Conduct and analyze research to gain insights into customer behaviors and market trends
- Partner with creative teams to translate marketing strategy into innovative campaigns
- Oversee the development and execution of multi-channel brand and product strategies
- Build and evolve Payments playbooks to uphold consistency in creative expression
- Train and educate internal teams on Payments expression standards and strategy
- Define key brand performance metrics and measure the effectiveness of go-to-market strategies
- Act as a brand champion within the organization, fostering creativity and innovation
- Collaborate with internal stakeholders to ensure brand strategies align with business objectives
- Craft and maintain a messaging architecture to ensure consistent brand promise
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Required qualifications, capabilities, and skills
- 10 years of experience in brand strategy or brand management
- Proven track record of building and scaling brands, preferably with global exposure
- Experience in consumer insights and data application for strategic decisions
- Strong understanding of brand positioning, storytelling, and creative development
- Proficiency in using insights and research tools (e.g., Nielsen, Ipsos)
- Exceptional communication skills for presenting and selling ideas
- Ability to lead and manage cross-functional teams
- Strong creative thinking and ability to translate complex ideas into compelling brand stories
- Analytical and strategic mindset
- Highly collaborative with excellent interpersonal skills
- Bachelor's degree in Marketing, Communications, Business, or a related field
Preferred qualifications, capabilities, and skills
- Master's degree in Marketing, Communications, Business, or a related field
- Familiarity with customer journey mapping
- Knowledge of competitive landscape and industry trends
- Experience with brand governance and playbook development
- Ability to work in a fast-paced, dynamic environment
- Strong project management skills
ABOUT US
JPMorgan Chase & Co., one of the oldest financial institutions, offers innovative financial solutions to millions of consumers, small businesses and many of the world's most prominent corporate, institutional and government clients under the J.P. Morgan and Chase brands. Our history spans over 200 years and today we are a leader in investment banking, consumer and small business banking, commercial banking, financial transaction processing and asset management.
We offer a competitive total rewards package including base salary determined based on the role, experience, skill set, and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.
JPMorgan Chase is an Equal Opportunity Employer, including Disability/Veterans
ABOUT THE TEAM
The Corporate & Investment Bank is a global leader across investment banking, wholesale payments, markets and securities services. The world's most important corporations, governments and institutions entrust us with their business in more than 100 countries. We provide strategic advice, raise capital, manage risk and extend liquidity in markets around the world.