Performance Marketing serves multiple stakeholders and diverse business goals across the Chase business. Guided by our overarching brand strategy and business partners' objectives, we lead channel innovation, enablement, execution, and investment optimization to drive our shared performance goals.
As a Push Notifications Channel Strategy lead on the Performance Marketing team, you will lead the enabling and scaling of this mobile channel and will be responsible for executing the work streams identified to establish this channel. You will be setting up communication forums with our product, technology, and line of business partners, and formalizing the processes around strategy, intake, and governance.
Job Responsibilities:
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- Develop and implement push notification strategies to increase user engagement and retention.
- Execute the strategy, intake, and governance of the push notification marketing channel.
- Identify, document, train, and enforce the intake process, including campaign evaluation for channel access. Partner with Marketing Execution to ensure flawless campaign deployment.
- Develop and enforce governance and contact management rules.
- Establish and run forums for campaign review, best practices, and channel exceptions.
- Document and enforce push notification channel strategy guidelines.
- Stay up-to-date with industry trends and best practices in mobile and push notification marketing.
- Act as the key point of contact for all items related to controls, legal and compliance.
- Determine channel KPIs and operational metrics for reporting and optimization.
- Partner with data and analytics teams to create performance and reporting dashboards.
- Collaborate with email and owned media marketing teams across the Channel Strategy & Optimization function to define and scale omnichannel customer journeys.
Required qualifications, capabilities and skills:
- minimum 7 years of marketing experience, with expertise in push notification, mobile and/or email marketing.
- Proven experience in setting up and evolving new operational processes.
- Exceptional verbal and communication skills.
- Exceptional analytical, problem-solving, and planning skills with attention to detail, organization, and the ability to manage various timelines.
- Strong at developing partnerships that influence change; recognized as a team player and works well collaboratively.
- Ability to navigate obstacles and stay focused.
- Strong project management skills.
- Proficient in Microsoft Suite (Word, Excel, PowerPoint)
- Highly adaptable, curious, and possessing a growth mindset.
- Ability to think both analytically and creatively when planning and problem-solving.
- Bachelor's degree in Marketing, Communications, Business, or a related field.
Preferred qualifications, capabilities and skills:
- Experience working within a large, matrixed organization or across business functions.
- Strong understanding of push notification platforms and tools.
- Solid experience with Tableau is a plus.
- Demonstrated experience in financial services industry.
ABOUT US
Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.
We offer a competitive total rewards package including base salary determined based on the role, experience, skill set, and location. Those in eligible roles, discretionary incentive compensation which may be awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.
Equal Opportunity Employer/Disability/Veterans
ABOUT THE TEAM
Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We're proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions - all while ranking first in customer satisfaction.
Marketing & Communications teams shape the firm's brand and protect and grow the firm's excellent reputation across the world. They deepen relationships with customers through shared passions with a best in class portfolio of partnerships including Madison Square Garden, The Chase Center & the US Open. Through the use of data and analytics, they create and deliver marketing campaigns or servicing messages through Chase.com, the mobile app, and paid media channels based on what is best for the customer.