The Marketing Strategy Associate is responsible for supporting the growth of profitable new accounts within the Paid Search channel. This position sits within the Acquisitions Center of Excellence of Card Services, a key business within Chase's Consumer & Community Banking group, and will assist in the development, implementation, and analysis of search engine marketing (SEM) campaigns, working closely with our card product teams to optimize performance and achieve business goals. The ideal candidate will have a strong analytical mindset, excellent communication skills, and a passion for digital marketing.
Job responsibilities
- Support the development and management of paid search campaigns, including writing ad copy, to maximize conversion rates.
- Monitor and analyze campaign performance metrics, such as Click Through Rate (CTR), Cost Per Click (CPC), and Cost Per Account (CPA) using analytics tools to track and report on campaign performance.
- Compile, analyze, and report on campaign performance metrics to provide insights to stakeholders.
- Collaborate with card product teams to align paid search strategies with overall marketing goals.
- Present campaign performance and strategic insights to key stakeholders effectively.
- Contribute to the identification and exploration of new opportunities and strategies.
- Work with internal teams to strategize and execute campaigns.
- Assist in search engine marketing compliance and enforcement.
- Support the channel budget management process by tracking expenditures, ensuring campaigns stay within allocated budgets, and providing regular updates to stakeholders. (invoices working with costing team, etc.
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Required qualifications, capabilities, and skills
- Bachelor's degree in Marketing, Business, or a related field.
- Basic understanding of search engine marketing (SEM) principles.
- Strong analytical skills and the ability to interpret data.
- Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint)
- Excellent written and verbal communication skills.
- Strong organizational skills and attention to detail.
- Ability to work independently and as part of a team.
Preferred qualifications, capabilities and skills
- Familiarity with analytics tools such as Excel, Tableau, or Google Analytics is a plus.
- 2+ years of marketing management, account management or channel strategy preferably in acquisitions.
ABOUT US
Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.
We offer a competitive total rewards package including base salary determined based on the role, experience, skill set, and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.
Equal Opportunity Employer/Disability/Veterans
ABOUT THE TEAM
Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We're proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions - all while ranking first in customer satisfaction.
We offer a broad array of credit cards to meet the needs of individuals and small businesses, including Chase-branded and co-branded cards in partnership with well-known companies and organizations. Merchant Services is a leading provider of payment, fraud and data security for companies, capable of authorizing transactions across global currencies.