Performance Marketing serves multiple stakeholders and diverse business goals across the Chase business. Guided by our overarching brand strategy and business partners' objectives, we lead channel innovation, enablement, execution, and investment optimization to drive our shared performance goals.
As a Marketing Personalization and Optimization Manager on the Performance Marketing Channel Strategy & Optimization team, you will be responsible for prioritizing, coordinating and delivering on the key deliverables and milestones to enable our target state vision for owned channel optimization via the Personalization & Insights (P & I) platform. You will partner closely with the Personalization & Insights Product and Modeling teams as well as with the lines of business (LOBs) to guide the requirements and core experiments. You will partner with leaders across the firm, including your Marketing Audience General Manager counterpart, to create initiatives and roadmaps across data, personalization, optimization, execution and Martech that guides the realization of the firm's future state marketing vision of being customer obsessed.
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Job Responsibilities:
- Partner across Personalization & Insights Product, Data & Analytics, and Lines of Business to expand and refine the testing and experimentation roadmap, guide prioritization decisions to accelerate path to optimization target state and clearly communicate strategy, test scope, plans, and outcomes to Lines of Business to ensure alignment and support
- Collaborate across the CMO teams to understand represent their respective business requirements and consult on resource allocation to accelerate initiatives aligned with target state
- Continue to lead consensus among the leadership team in defining optimization variables in Personalization & Insights product and ensure the model hierarchy architecture is configurable to allow for a re-prioritization of these factors.
- Identify and address gaps between agreed-upon optimization variables, existing models, and data products within Finance & Product
- Identify gaps in data availability, timing and access needed to build, run and test models used in Personalization & Insights product and across Marketing
- Develop an interconnected strategy between audience targeting and omni-channel optimization, accounting for segmentation and journey-based strategies
- Evaluate and reach consensus on time horizons utilized for performance metrics and measurement of value and customer relevance (Time in App, etc.) metrics across Lines of Business
- Increase the granularity of economic evaluations, such as multi vs. single product, the value of engagement messages over time and how economics correlate with customer relevance scores
- Coordinate roadmaps to achieve the phased approach of constrained optimization, including establishing recurring routines for reviewing and validating key inputs into the optimization function (economic variables, product codes, etc.)
- Partner with the Owned Media Channel Director to expand the governance framework for Owned Digital Channels Optimization, ensuring clear and effective decision-making and identifying roles and responsibilities across Consumer and Community Banking Marketing
- Identify use cases for the expanded application of the Personalization & Insights platform across email, push, and other non-digital channels
Required qualifications, capabilities and skills:
- 10+ years of marketing or equivalent experience, with expertise in marketing, product and/or innovation
- Proven experience driving marketing/digital/data transformation and change management in large matrixed organization(s)
- Proven ability and experience developing comprehensive transformation vision and strategic plan, and then executing to deliver results
- Proven people leader with demonstrated ability to promote strong team culture, set clear goals, delegate and efficiently organize resources and work streams
- Ability to build relationships and use influence effectively
- Engage Legal, Compliance, and Fair Lending for assessment of strategy
- Develop, own, and maintain the marketing business case for Personalization & Insights, ensuring the economic value of key capabilities delivered
- Flexibility to work effectively with stakeholders and colleagues at all levels, and be recognized as a team player while advocating for and championing consistent and seamless user experiences across all assets and channels
- A curious and analytical thinker, with the ability to take data, distill it, and use it to develop and drive strategies
- Proven executive-level written and verbal communications skills and presence with proficiency in Microsoft Excel, PowerPoint, Visio
- Bachelor's degree from an accredited institution
Preferred qualifications, capabilities and skills:
- MBA or advanced degree preferred
- Consulting or financial services industry experience desired
- High energy, solutions oriented individual with the ability to manage multiple initiatives simultaneously, working well under pressure with tight deadlines
**Please note, we are back in the office in a hybrid model (3 days a week) we will not consider 100% remote or other locations if not listed on this requisition
ABOUT US
Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.
We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.
Equal Opportunity Employer/Disability/Veterans
ABOUT THE TEAM
Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We're proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions - all while ranking first in customer satisfaction.
Marketing & Communications teams shape the firm's brand and protect and grow the firm's excellent reputation across the world. They deepen relationships with customers through shared passions with a best in class portfolio of partnerships including Madison Square Garden, The Chase Center & the US Open. Through the use of data and analytics, they create and deliver marketing campaigns or servicing messages through Chase.com, the mobile app, and paid media channels based on what is best for the customer.