We are growing a team in Performance Marketing that provides senior leadership across Consumer and Community Banking with operational data and actionable insights on the performance of their teams who deliver marketing campaigns to our customers. This is an exciting high-visibility role in Marketing allowing you to make an impact, be challenged and give you the opportunity to become an expert in the marketing ecosystem.
As a Marketing Operations Ecosystem Analytics Vice President on the Marketing Operations team, you will be responsible for synthesizing complex information and effectively communicating insights across all levels of management to resolve issues and drive business value. You will be responsible for working with stakeholders in the business, Product and Data & Analytics to document and categorize data leveraged across processes and measure Marketing Operations, while tying it all back to the end-to-end campaign lifecycle. You will need to influence leadership on decisions and strategies related to data structure, data governance, taxonomy and workflow solutions. You must have exceptional skills in strategic story-telling, critical thinking, communication, and project management.
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Job Responsibilities:
- Ensure all work requests are properly submitted, stored and disposition in backlogs and delivered in a timely manner
- Become an expert in the current workflow platforms & tools, assess and document gaps, and capture business justification to ensure enhancements to measurement capabilities are properly prioritized
- Lead and evolve campaign delivery governance meetings working with team leads to solicit dashboard enhancements that provide actionable insights
- Build and implement training for managers to use Tableau dashboards and action feedback to make dashboards more efficient and useful
- Work with Performance Marketing leadership to feed key insights back to LOBs so they can improve accuracy of campaign requirements
- Develop executive-level presentations illustrating clear and actionable operational health insights while showcasing progress in building out our suite of operational health measurement capabilities
- Automate dashboards so leaders have access to up-to-date information on how their campaigns are being executed and issues they need to be aware of around improving the performance of their marketing teams
- Develop more junior team members to build their analytics and dash board skills
- Develop and implement data pipelines, job automations, ETL, data wrangling and monitoring for the purposes of streamlined, standardized reporting of Marketing Operations
- Develop and implement data quality assurance processes to effectively monitor, identify and troubleshoot data issues through a robust, documented, data governance program
Required qualifications, capabilities, and skills:
- Bachelor's degree with 5+ years of experience in a business or quantitative discipline
- Advanced experience with ETL tools to develop complex and comprehensive data pipeline solutions on big data platforms
- Demonstrated ability in Data Governance Framework and analysis of datasets to measure data health and quality
- Experience fetching data from Third Party APIs
- Expertise in Business Intelligence tools (Tableau, Power BI, Python, SQL)
- PC expertise, including fluency in Excel, PowerPoint, SharePoint
- Ability to work under pressure and multi-task with excellent attention to detail
- Demonstrated proficiency of project / program management, analytical, organizational and problem solving skills
- Strong verbal and written communication skills and ability to create executive-level presentations coupled with solid interpersonal skills
- Proven ability to work independently as well as within a cross-functional/matrixed environment
Preferred qualifications, capabilities and skills:
- Alteryx
**Please note, we are back in the office in a hybrid model (3 days a week) we will not consider 100% remote or other locations if not listed on this requisition
ABOUT US
Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.
We offer a competitive total rewards package including base salary determined based on the role, experience, skill set, and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.
Equal Opportunity Employer/Disability/Veterans
ABOUT THE TEAM
Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We're proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions - all while ranking first in customer satisfaction.
Marketing & Communications teams shape the firm's brand and protect and grow the firm's excellent reputation across the world. They deepen relationships with customers through shared passions with a best in class portfolio of partnerships including Madison Square Garden, The Chase Center & the US Open. Through the use of data and analytics, they create and deliver marketing campaigns or servicing messages through Chase.com, the mobile app, and paid media channels based on what is best for the customer.