This Home Lending Marketing team collaborates with cross-functional partners like Data & Analytics, Product, Audience Management, and Marketing Platforms, that help define use cases, assess alternatives, prioritize opportunities, to deliver Home Lending Marketing transformation roadmaps.
As a Head of Marketing Transformation Director within Chase Home Lending, you will help deliver our business objectives by utilizing data and technology to pilot marketing efficiency and effectiveness. You will lead the transformation of marketing capabilities by leveraging data, decision models, and technology to personalize marketing across channels such as digital, branch, and advisor.
Job responsibilities
- Develop home lending marketing transformation roadmap with cross-functional alignment
- Organize framework for data needed to deliver marketing use cases, accounting for factors such as business impact, user experience, data complexity, and compliance
- Activate marketing data and insights across channels using marketing technology platforms, marketing automation, and personalization technologies
- Improve speed to market for overall marketing, establishing baseline and benchmarking of timelines, improvement metrics via marketing automation tools and new techniques
- Optimize workflow Using tools such as Monday & Workfront to improve handoffs and reduce holding time and using templates to reduce build times
- Support delivery of roadmap of key marketing technology platforms aligned with broader firmwide marketing
- Lead a team of 3-4 direct reports
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Required qualifications, capabilities, and skills
- 10+ years leading marketing transformation or similar
- End-to end management from business objectives, current state assessment, gap analysis, and resource management to delivery of Marketing transformation roadmap
- Work effectively in a matrixed environment across Home Lending Marketing and stakeholders such as Product, Decision Science, and Finance
- Build narratives around complex topics in written and verbal formats, across functions and levels including senior leadership
- Bachelor's degree from an accredited institution
Preferred qualifications, capabilities, and skills
- Marketing technology: experience with modern marketing stacks across web, mobile apps, Customer Relationship Management (CRM), Customer Data Platform (CDP), master data management (MDM), and marketing automation
- Adapt to a dynamic environment across business, marketing, product, and technology
- Master's degree/MBA from an accredited institution
ABOUT US
Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.
We offer a competitive total rewards package including base salary determined based on the role, experience, skill set, and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.
Equal Opportunity Employer/Disability/Veterans
ABOUT THE TEAM
Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We're proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions - all while ranking first in customer satisfaction.