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Digital Marketing Strategy Lead-Vice President

AT JPMorgan Chase
JPMorgan Chase

Digital Marketing Strategy Lead-Vice President

Columbus, OH

Chase for Business helps business owners to start, grow, and manage their business at each life stage. We aim to be their partner for financial solutions and to help business owners access experts, resources, and content that support them beyond banking. The Business Banking Digital & Content Strategy team is responsible for delivering a first-class customer experience through meaningful advancements to digital channel strategy and capabilities, product shopping and education content, SEO, owned media and digital banker support.

As a Digital Marketing Strategy Lead- Vice President on the Business Banking team, you will be responsible for planning, developing, and executing digital marketing strategies to achieve business goals that drive acquisition growth, inspire customer loyalty, enable deepening, and enhance our digital presence.

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Job Responsibilities:

  • Create comprehensive digital marketing strategies that align with business objectives and target audience needs.
  • Manage, Plan and execute digital marketing campaigns across various channels, such as public web and banker channels.
  • Collaborate with content creators to develop engaging and relevant content for digital platforms.
  • Optimize website content for search engines to improve visibility and drive traffic.
  • Define key performance indicators to measure success, monitor metrics, and transform those into ongoing reporting that highlights insights, trends and actionable opportunities for improvement.
  • Engage cross-functional teams, including product, design, channels and data and analytics to achieve stated goals.
  • Identify opportunities for A/B testing and provide recommendations for enhancements based on insights gained.

Required qualifications, capabilities and skills:

  • 8+ years' experience in marketing.
  • Bachelor's degree in Marketing, Communications, Business, or related field.
  • Demonstrated ability to manage multiple projects simultaneously, and deliver results in a fast-paced, deadline-driven environment.
  • Proven ability to work collaboratively with cross-functional teams across Product, Marketing, Digital Channels, and Data and Analytics.
  • Excellent written and verbal communication skills with the ability to present complex information clearly to stakeholders at all levels.

Preferred qualifications, capabilities and skills:

  • Strong understanding of digital marketing principles and best practices, content management systems, SEO, and A/B testing.
  • Proficiency with digital analytics tools (e.g., Tableau, Adobe Analytics).
  • Proven experience in marketing strategy, preferably within the financial services industry and/or targeting small business owners.
  • Advanced degree or certifications preferred.


ABOUT US

Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.

We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.

Equal Opportunity Employer/Disability/Veterans

ABOUT THE TEAM

Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We're proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions - all while ranking first in customer satisfaction.

Our business bankers work in the Consumer Bank to provide financial solutions to small business owners across the U.S. Customers turn to us for financing and advice as they start, run and grow their businesses. We partner with clients throughout the process, investing in our communities and people for the long-term.

Client-provided location(s): Columbus, OH, USA
Job ID: JPMorgan-210585835
Employment Type: Full Time