As a key member of our Asset Management - APAC Marketing team, you will play a crucial role in shaping and executing marketing strategies and initiatives. This position offers an exciting opportunity to drive our regional business priorities and enhance our brand presence across Asia-Pacific. Join us to make a meaningful impact and foster client engagement through innovative marketing efforts.
As a Senior Associate in the APAC Marketing team, you will assist in planning, managing, and executing tasks that align with our regional business and marketing priorities. You will work closely with the Chief Marketing Officer to develop and implement regional social media strategies, enhancing brand awareness and client engagement. Your role will be pivotal in advancing our marketing efforts and achieving business impact through integrated strategies.
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Job responsibilities
- Develop and implement regional marketing strategies and strategic initiatives
- Support the Chief Marketing Officer with regular reporting, analysis, and planning
- Coordinate and prepare materials and reports for senior management and other forums
- Set targets to increase brand recognition, customer engagement, and brand loyalty
- Design and execute campaigns to deliver exceptional client engagement across channels
- Plan, create, publish, and share content to increase brand awareness and build connections
- Optimize content across channels to amplify impact
- Evaluate tools and techniques to enhance measurement of social media activities
- Prepare regular reports on marketing efforts, including competitive analysis
- Advocate for a collaborative culture to achieve common goals
- Manage projects and perform duties as required
Required qualifications, capabilities, and skills
- Bachelor's Degree in Marketing, Communications or a related field
- Minimum of 6 years of experience in digital and/or social media marketing including specialized in platforms such as WeChat
- Interest in business analysis, marketing strategy, and project management
- Ability to analyze market and competition trends to identify opportunities, with strong knowledge of the market landscape and client behavior in Asia
- Proven experience in digital and/or social media marketing, with a strong marketing sense and ability to integrate social media strategy
- Passion for and fluency in web technologies, social platforms, and digital media
- Ability to strengthen brand efforts by collaborating with content producers and marketing managers
- Strong project management skills and ability to work efficiently in a fast-paced environment
- Excellent communication, writing, and presentation skills; fluent in English and Mandarin
- High level of independence, positive energy, and respect for diversity
- Impeccable integrity and commitment to the organization's best interests
Preferred qualifications, capabilities, and skills
- Experience in developing and implementing platform strategies
- Ability to transform raw information into actionable strategies
- Strong analytical skills and ability to optimize content impact
- Experience in managing social media editorial calendars
- Ability to deliver on established social KPIs
ABOUT US
J.P. Morgan is a global leader in financial services, providing strategic advice and products to the world's most prominent corporations, governments, wealthy individuals and institutional investors. Our first-class business in a first-class way approach to serving clients drives everything we do. We strive to build trusted, long-term partnerships to help our clients achieve their business objectives.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.
ABOUT THE TEAM
J.P. Morgan Asset & Wealth Management delivers industry-leading investment management and private banking solutions. Asset Management provides individuals, advisors and institutions with strategies and expertise that span the full spectrum of asset classes through our global network of investment professionals. Wealth Management helps individuals, families and foundations take a more intentional approach to their wealth or finances to better define, focus and realize their goals.