The Amazon Marketing Strategy Lead will partner across key teams at Chase and Amazon to develop, articulate, and drive alignment on marketing strategies that successfully engage existing cardmembers and/or acquire new customers in an industry-leading Co-Brand credit card program. They will lead the way on research and analytics that support objectives and key results to inform and refine marketing tactics to achieve shared Chase and Amazon objectives. The Marketing Strategy Lead will have accountability to lead investment decisioning for the team, working with Risk, Data & Analytics, and Finance stakeholders and partnering with Marketing and Product leaders at Chase and Amazon to develop offer strategies that drive profitable growth, differentiation in the market, and a great customer experiences. This position sits within the Co-Brand Cards organization of Card Services, a key business within Chase's Consumer & Community Banking group.
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Job Responsibilities:
- Develop a marketing strategy focused on acquiring and engaging cardmembers throughout their lifecycle
- Partner with Product & Marketing leaders at Chase and Amazon to drive a diligent approach to testing, evaluating, and refining tactics to support the strategy and optimize results
- Leverage prior results, customer insights, and competitive insights to develop new offers
- Identify growth opportunities in underpenetrated customer segments and partner with stakeholders to build tactics that capture incremental opportunity within Chase's risk appetite
- Work closely with Chase Analytics, Finance and Risk teams to develop proforma and targeting strategies to ensure marketing campaigns meet required investment hurdles and responsibly leverage marketing funds, while also driving a robust test & learn approach
- Develop executive level presentations and analysis to be shared with Chase and Amazon leadership teams
Required qualifications, capabilities, and skills
- 7+ years of credit card experience required, including proven track record of developing marketing strategy that drives results
- Strong understanding of key financial drivers of card economics, critical thinking and analytical skills
- Customer-obsessed with proven experience in identifying key customer insights and turning them into effective growth initiatives
- Advanced experience/knowledge of MS Excel and PowerPoint/PitchPro+
- Leadership skills to navigate cross-functionally, bringing key stakeholders together to drive change and influence outcomes
- Proactive, strategic, and results driven with the ability to prioritize and manage multiple complex initiatives and deliverables at the same time
- Excellent written and verbal communication skills across varying seniority levels internally and externally
- Outstanding relationship management skills and ability to influence and drive recommendations within a highly matrixed organizational structure
Preferred qualifications, capabilities, and skills
- Bachelor's degree
- Understanding of marketing campaign execution processes across channels
- Experience driving paid media strategy
ABOUT US
Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.
We offer a competitive total rewards package including base salary determined based on the role, experience, skill set, and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.
Equal Opportunity Employer/Disability/Veterans
ABOUT THE TEAM
Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We're proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions - all while ranking first in customer satisfaction.
We offer a broad array of credit cards to meet the needs of individuals and small businesses, including Chase-branded and co-branded cards in partnership with well-known companies and organizations. Merchant Services is a leading provider of payment, fraud and data security for companies, capable of authorizing transactions across global currencies.