Johnson & Johnson is currently recruiting for a Product Director, Professional Promotion Marketing, Lung Cancer, located in Horsham, PA.
At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at https://www.jnj.com/.
For more than 130 years, diversity, equity & inclusion (DEI) has been a part of our cultural fabric at Johnson & Johnson and woven into how we do business every day. Rooted in Our Credo, the values of DEI fuel our pursuit to create a healthier, more equitable world. Our diverse workforce and culture of belonging accelerate innovation to solve the world's most pressing healthcare challenges.
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We know that the success of our business - and our ability to deliver meaningful solutions - depends on how well we understand and meet the diverse needs of the communities we serve. Which is why we foster a culture of inclusion and belonging where all perspectives, abilities and experiences are valued and our people can reach their potential.
At Johnson & Johnson, we all belong.
The Product Director will be accountable for understanding and implementing strategies to influence treatment in the lung cancer disease state. In addition, you will be responsible for driving the strategies to include development and implementation of health care professional marketing plans and initiatives in the lung cancer marketplace. In this role, you will craft marketing strategies that help providers reimagine care and redefine living for patients with lung cancer.
Position Description:
- Leads development of comprehensive marketing plans, including strategy, positioning, and messaging, to achieve business goals
- Ensures strategies, marketing assets and tactical plans are developed and performed in close partnership with both internal and external stakeholders, including: Agencies of Record, Global Commercial Strategy Organization, Sales, Sales Learning & Development, Medical Affairs, Regulatory and key internal partners
- Develop content with learning and development team for sales meetings and ongoing field development to support brand strategies
- Lead advisory boards, analytics, and market research to generate insights for marketing initiatives in partnership with the insights and analytics team
- Develop HCP non-personal promotions strategy and execution that compliments the broader brand strategy and field direction.
- Lead the brand's transition through JET digital and the onboarding of the new Media Agency of Record
Qualifications
Requirements:
- A minimum Bachelor's degree is required; MBA or advanced degree in related field is helpful.
- A minimum of 7 years of relevant business experience, including pharmaceutical and healthcare knowledge
- A minimum 5 years' experience in Sales, Marketing, Managed Care Account Management, Pricing and/or related fields
- Proven proficiencies in marketing, project management, and clear communication.
- Ability to travel up to 20%, which may include overnight and weekend travel.
Preferred:
- People leadership experience
- Experience in oncology
- Experience in HCP non-personal promotion strategy and omnichannel execution
- Experience with product launch preferred
Johnson & Johnson is an Affirmative Action and Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.