Johnson & Johnson is currently recruiting for a Product Director, Market Development, Multiple Myeloma Marketing located in Horsham, PA.
At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at https://www.jnj.com/.
For more than 130 years, diversity, equity & inclusion (DEI) has been a part of our cultural fabric at Johnson & Johnson and woven into how we do business every day. Rooted in Our Credo, the values of DEI fuel our pursuit to create a healthier, more equitable world. Our diverse workforce and culture of belonging accelerate innovation to solve the world's most pressing healthcare challenges.
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We know that the success of our business - and our ability to deliver meaningful solutions - depends on how well we understand and meet the diverse needs of the communities we serve. Which is why we foster a culture of inclusion and belonging where all perspectives, abilities and experiences are valued and our people can reach their potential.
At Johnson & Johnson, we all belong.
The Product Director will develop and execute brand specific market development strategy and tactics. In this role, you will be responsible for generating insights, shaping, and implementing market development initiatives & KOL strategy for assigned brands. This Product Director will work across multiple functions and teams, including brand marketing, field sales, Thought Leader Liaisons and other internal partners to help execute our key business initiatives for assigned brands within Multiple Myeloma.
Position Description:
- Lead Development of Market Development & KOL strategy in close collaboration with TLL team and brand team for assigned brands
- Lead KOL ID & influence mapping to shape KOL engagement plans
- Lead development of Third-Party program strategy for assigned brands and partner with Thought Leader Liaisons (TLL) to execute programs
- Responsible for defining and tracking brand advocacy among target KOLs
- Develop & deliver TLL playbooks for assigned brands
- Ensures strategies, and tactics are developed and performed in close partnership with Brand Marketing, Sales, Medical Affairs, and key internal partners
- Partner with analytics and operations teams to track utilization and impact of market development initiatives
Qualifications
Requirements:
- A minimum Bachelor's degree is required; MBA or advanced degree in related field is helpful.
- A minimum of 7 years of relevant business experience, including pharmaceutical and healthcare knowledge
- A minimum 5 years' experience in Sales, Marketing, Managed Care Account Management, Pricing and/or related fields
- Proven proficiencies in marketing, project management, and clear communication.
- Ability to travel up to 30%, which may include overnight and weekend travel.
Preferred:
- Oncology experience preferred
- Sales and/or sales leadership experience
- Marketing experience
Johnson & Johnson is an Affirmative Action and Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.