Johnson & Johnson is recruiting for a Product Director, Lifecycle Strategy & Marketing - Immunology, located in Horsham, PA
At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at https://www.jnj.com/.
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The Product Director, Lifecycle Marketing & Strategy is a critical role leading product strategy development and implementation for multiple Immunology brands. This role will report to the Senior Director of Immunology Lifecycle Strategy.
The Product Director will be responsible building a comprehensive marketing strategy designed for patients to start and stay on J&J therapies. This will require evolving and communicating value propositions for multiple stakeholders across channels. Additionally, this role will lead the development of innovative lifecycle strategies to maintain product access and preserve patient continuity. The Product Director will work closely with multiple functions including Marketing, Strategic Customer Group, Strategic Insights & Analytics, Field teams, Medical Affairs, Regulatory, Legal, and outside vendors to effectively develop strategies and implement key commercial activities.
Key Responsibilities:
- Lead comprehensive brand strategy and marketing activities (professional promotion, market access, and customer experience) for multiple J&J Immunology products.
- Support the development of innovative strategies to support J&J Immunology growth product launches and commercial strategic imperatives.
- Evolve pricing and contracting strategies for multiple products in close collaboration with the Value, Access, and Pricing (VAP) team to preserve Gross-to-Net (GTN)
- Evolve market access strategies in close collaboration with VAP and Strategic Account Management teams to maintain patient access to multiple therapies.
- Collaborate with multiple field sales, channel, and Strategic Customer Group teams by providing updated messaging, tools and assets that represent the value proposition in an evolving competitive landscape.
- Generate insights through use of secondary data, market research, voice of customer and field engagement. These insights will then translate to strategy development which will include, but not be limited to, value positioning, digital brand presence, access and pricing strategies, and innovative partnerships.
- Track and monitor competitive activities and regulatory submissions to develop organizational perspective on future competitive landscape. Work within regulatory guidelines to achieve goals.
- Engage senior leadership team to secure alignment to position the portfolio for short-term and long-term success.
- This is not a comprehensive listing of job functions. Other duties may be assigned.
Qualifications
- A minimum of a BA/BS required; an MBA preferred.
- A minimum of 7 years of professional experience with demonstrated growth in commercial sales, marketing, and/or account management roles.
- Demonstrated ability to develop brand strategies and action plans based on customer and market insights.
- Ability to work effectively in a matrix and unstructured environment and ability to activate cross-functional teams to deliver on business objectives
- The candidate must be an innovator, proactive, strong analytically and resilient with excellent overall comprehension of the value drivers of Immunology and our customers. Must be capable of leading and prioritizing multiple commitments.
- Ability to work 3 days a week in the Horsham, PA office and travel domestically up to 15% travel.
Preferred:
- Progressive experience in the pharmaceutical industry with proven performance in marketing, market access, and/or account management functions
- Familiarity with pharmaceutical brand management and medical benefit/buy-and-bill products.
- Experience with access, payer, and policy dynamics in the Immunology market
- Demonstrated excellent communication skills and experience with engaging Senior Management
Johnson & Johnson is an Affirmative Action and Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.