Johnson & Johnson Innovative Medicine is recruiting for a Group Product Director, Customer Experience & Access Marketing- Immunology Autoantibody Diseases, located in Horsham, PA.
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The Group Product Director, Customer Experience & Access Marketing is a core member of the brand team accountable for shaping demand, access, and fulfillment strategies for this highly visible new product launch. This position reports to the Director of Marketing.
Key Responsibilities:
The GPD will be directly responsible for all aspects of the brand patient experience including brand education to patients, DTP/DTC advertising, and access and fulfillment pull-through. These responsibilities span two potential indication launches. Responsibilities will include, but are not limited to, the following:
- Lead development and implementation of patient marketing materials, including integrated DTP/DTC campaigns
- Develop and implement patient education strategy
- Develop and launch access pull-through materials and field communications
- Design and implement a strategy to ensure successful and smooth administration experiences (in coordination with IPS and SCG)
- Partner with PECS to ensure alignment and consistency with brand strategy across all fulfillment materials and services
- Partner with SCG and IPS to provide brand input on key access deliverables (e.g., value prop, PIE deck, channel strategy, access readiness plan, pricing, advocacy strategy, etc.)
- Systematically diagnose access and fulfillment barriers and drive urgency in partnership with SCG, PECS, and IPS to address them
- Provide coaching, development, and day-to-day management of direct reports
Qualifications
Education:
- Bachelor's degree required; a post-graduate degree (e.g., MBA, MS) preferred.
Experience and Skills:
Required:
- A minimum of 8-10 years of business experience in the pharmaceutical industry, with a minimum of 5 years demonstrated marketing or marketing support
- A strong track record of developing and driving marketing strategy.
- Inquisitive, with a strong analytical proficiency, and experience translating business insight into compelling commercial strategies
- A demonstrated track record of garnering leadership support, driving to decision, and strong execution.
- Demonstrated ability to formally manage, coach, and develop direct reports
- Exceptional written and oral communication skills.
- Ability to work in Horsham, PA (3 days/week) and travel domestically up to 25%
- People leadership experience
Preferred:
- Prior pharmaceutical launch experience
- Prior experience in patient/consumer marketing
- Rare disease experience a plus.
Johnson & Johnson is an Affirmative Action and Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.
For more information on how we support the whole health of our employees throughout their wellness, career and life journey, please visit www.careers.jnj.com.