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Associate Director, HCP Marketing - Icotrokinra

AT Johnson & Johnson
Johnson & Johnson

Associate Director, HCP Marketing - Icotrokinra

Horsham, PA

Johnson & Johnson Innovative Medicine is currently recruiting for an Associate Director, HCP Marketing - Icotrokinra, located in Horsham, PA.

At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at https://www.jnj.com/.

For more than 130 years, diversity, equity & inclusion (DEI) has been a part of our cultural fabric at Johnson & Johnson and woven into how we do business every day. Rooted in Our Credo, the values of DEI fuel our pursuit to create a healthier, more equitable world. Our diverse workforce and culture of belonging accelerate innovation to solve the world's most pressing healthcare challenges.

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We know that the success of our business - and our ability to deliver meaningful solutions - depends on how well we understand and meet the diverse needs of the communities we serve. Which is why we foster a culture of inclusion and belonging where all perspectives, abilities and experiences are valued and our people can reach their potential.

At Johnson & Johnson, we all belong.

The Associate Director, HCP Marketing is a core member of the brand team accountable for developing and implementing the launch strategy for Icotrokinra in Plaque Psoriasis (PsO). This position reports to the Group Product Director, Icotrokinra HCP Marketing, Dermatology.

Key Responsibilities:

  • Find opportunities where primary care serves as a disproportionate key stakeholder in PsO treatment initiation and develop a growth strategy that supports treatment earlier in a patient's PsO journey
  • Customize brand messaging and lead the development of market expansion tactics that could include personal, non-personal, and medical education tactics
  • Participate and actively provide inputs to cross-functional partners as it relates to launch strategy & tactical implementation, including but not limited to, Sales, Medical Affairs, Learning Excellence, Global, Insights, etc.
  • Shape and participate in advisory boards, congresses and attend scientific sessions where needed.
  • Manage associated AOR and agency partners, ensuring shared accountability to the brand strategy, rigor in marketing excellence, and exceptional execution of key tactics and deliverables.


Qualifications

Education:

  • Bachelor's degree required. MBA is preferred.

Experience and Skills:

Required:

  • A minimum of 5 years of business experience with successful track record in Marketing, Sales, Sales Learning & Development or related fields
  • Solid analytical & critical thinking with demonstrated ability to translate data into actionable tactics to deliver on business objectives
  • Capable of leading within a matrix environment & influencing without authority
  • Excellent communication & project management skills
  • Track record of demonstrating passion and perseverance for long-term & meaningful goals

Preferred:

  • Previous PCP marketing or sales experience would be advantageous
  • Previous immunology experience is an asset

Other:

  • Ability to work in Horsham, PA (3 days/week) and travel domestically up to 30%

Johnson & Johnson is an Affirmative Action and Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

For more information on how we support the whole health of our employees throughout their wellness, career and life journey, please visit www.careers.jnj.com.

Client-provided location(s): Horsham, PA, USA
Job ID: Johnson&Johnson-2506233650W
Employment Type: Other