Marketing Associate

About This Role

The Marketing Associate for the Mobile Cardiac Telemetry (MCT) product line plays a key role in developing and executing marketing initiatives that drive business growth and customer engagement. Reporting to the Senior Marketing Manager, MCT, this individual will work closely with cross-functional teams to develop impactful content, support product launches, and enable sales success. This is a hands-on role that requires creativity, attention to detail, and the ability to manage multiple projects effectively across a variety of stakeholders.

Key Responsibilities

• Develop, manage, and deliver effective messaging and high-quality marketing materials—including product overviews, datasheets, whitepapers, presentations, emails, and digital content for social media—ensuring brand consistency, alignment with business objectives, and driving product awareness and engagement.
• Partner with product, enablement, and sales teams to create and maintain sales enablement tools such as case studies, competitive resources, and objection-handling materials.
• Plan and execute integrated marketing campaigns, including demand generation efforts (e.g., sales flyers, nurture emails, and onboarding content) and product launch initiatives, from pre-launch preparations to post-launch evaluations.
• Collaborate cross-functionally to ensure seamless execution of marketing activities in line with company priorities and timelines.
• Oversee the creation, review, and approval of digital and print content for platforms such as websites, email campaigns, and social media, ensuring compliance with regulatory and legal standards.
• Act as a key liaison between marketing and sales teams to deliver timely field support and empower clinical selling through targeted tools that highlight product value, outcomes, and clinical efficacy.
• Monitor competitive activity and market trends to inform strategic positioning and continuously refine messaging across all customer touchpoints.

Qualifications

• Education: Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
• Experience: 5+ years of experience in marketing, preferably in med-tech, healthcare, or technology.
• Skills:
  • Strong content creation and editing skills with a keen eye for detail.
  • Proficiency with digital marketing tools and platforms, such as CRM systems, social media tools, and CMS.
  • Excellent project management and organizational skills, with the ability to handle multiple priorities.
  • Analytical mindset with the ability to interpret data and translate insights into actionable strategies.
  • Strong interpersonal skills for collaboration with internal and external stakeholders.
  • Service-oriented and responsive mindset, demonstrating a commitment to going the extra mile to achieve desired outcomes.
  • Proven capacity to think critically and navigate complex situations with agility and creativity.
  • Reliable and conscientious, consistently meet deadlines and deliver dependable results.
  • Adept at managing multiple projects concurrently, ensuring on-time completion with a high degree of accuracy.
  • Possess a strong passion and curiosity about the healthcare space.

Travel: 

Estimated 10-15% travel 

 If you are a motivated early-career marketer passionate about advancing healthcare through innovative medical devices and services, we welcome you to apply for the Marketing Associate position. Join us in revolutionizing patient care and be part of the dynamic digital health field. Apply now to make a meaningful impact. 

What's In It For You

This is a regular full-time position with competitive compensation package, excellent benefits including medical, dental, and vision insurances (all of which start on your first day), health savings account employer contributions (when enrolled in high deductible medical plan), cafeteria plan pre-taxed benefits (FSA, dependent care FSA, commute reimbursement accounts), travel reimbursement for medical care, noncontributory basic life insurance & short/ long term disability. Additionally, we offer:

• emotional health support for you and your loved ones
• legal / financial / identity theft/ pet and child referral assistance
• paid parental leave, paid holidays, travel assistance for personal trips and PTO!

iRhythm also provides additional benefits including 401(k) (with company match), an Employee Stock Purchase Plan, pet insurance discount, unlimited amount of Linked In Learning classes and so much more! 

FLSA Status: Exempt

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