About Infosys:
Infosys is a global leader in next-generation digital services and consulting. We enable clients in 56+ countries to navigate their digital transformation. With over four decades of experience in managing the systems and workings of global enterprises, we expertly steer our clients through their digital journey. We do it by enabling the enterprise with an AI-powered core that helps prioritize the execution of change. We also empower the business with agile digital at scale to deliver unprecedented levels of performance and customer delight. Our always-on learning agenda drives their continuous improvement through building and transferring digital skills, expertise, and ideas from our innovation ecosystem.
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This role will work internally in our Wongdoody Unit, please find more information below:
WONGDOODY was acquired by Infosys and is a human experience Unit, powered by Infosys with offices in London, Berlin, Amsterdam, the U.S, India, and Australia. Since Wongdoody founding in 1993, they have won hundreds of global awards for creativity and marketing effectiveness. They recognize that their people and culture are paramount to its success.
Wongdoody is a team of fun, fearless, ego-less, values-driven, and collaborative problem-solvers distributed around the world with one goal in mind - human experience. Human experiences are the touchpoints that make brands and technology matter to customers. They use strategy, creativity, and data to develop engaging experiences that transform businesses. And those experiences are backed by the global technological strength of Infosys.
If your passion is to build solutions that really make a difference to enterprises, the community and your world, Infosys is the right place for you.
Location: Any Mainland Australian Capital City
Experience Required: 8+ Years
Short Description:
We are looking for an experienced Conversion Rate Optimiser (CRO Specialist) to join our dynamic team. In this role, you will be responsible for driving data-informed decisions that enhance our website performance and customer journey. You will lead efforts in analysing user behaviour, conducting A/B testing, and collaborating with cross-functional teams to ensure continuous improvement in conversion rates.
Key Responsibilities:
- Develop and execute CRO strategies aimed at improving conversion rates, user experience, and website performance.
- Analyse data from multiple sources (Google Analytics, heat maps, session recordings, etc.) to uncover optimisation opportunities.
- Plan, create, and manage A/B, multivariate, and split tests to enhance landing pages, product pages, and conversion points.
- Collaborate with marketing, design, and development teams to design and implement CRO experiments.
- Monitor test performance, analyse results, and provide actionable insights for ongoing optimisation.
- Conduct customer research to identify pain points and motivations using surveys, user testing, and interviews.
- Create detailed reports that summarise test results, insights, and recommendations for continuous optimisation.
- Stay up to date with the latest CRO trends, tools, and best practices to ensure innovation.
- Optimise website copy, layout, and design elements to boost user engagement and conversion rates.
- Support SEO efforts to ensure conversion optimisation aligns with search engine best practices.
- Specializes in improving the front-end of the e-commerce platform's ability to convert visitors into customers or leads by enhancing the user experience and interface.
- Works closely with UX designers, marketers, and data analysts to identify opportunities for improvement and implement solutions that drive conversions.
- Responsibilities include running A/B tests, optimizing page performance, refining site navigation, and enhancing mobile responsiveness.
- Also streamlines user journeys by reducing friction, such as simplifying checkout processes, and integrating trust signals to boost customer confidence.
- 8+ years of experience in performance marketing, digital optimisation, and conversion rate optimisation.
- Proficiency with CRO tools and platforms (e.g., Google Analytics, Optimizely, VWO).
- Strong understanding of user experience (UX) principles and website performance metrics.
- Excellent analytical skills and the ability to translate data into actionable insights.
- Experience working in enterprise level, cross-functional teams, including design, development, and marketing.
- Ability to manage multiple projects and meet deadlines in a fast-paced environment.
- A collaborative and innovative mindset, with a passion for delivering measurable results.
- Opportunity to work on challenging projects that drive business growth.
- Collaborate with talented professionals across design, development, and marketing teams.
- Flexible working arrangements - work from any mainland Australian capital city.
- Be part of a company committed to innovation and continuous improvement.
At WongDoody, we foster a diverse and inclusive work environment where creativity and innovation thrive. We offer competitive compensation, professional growth opportunities, and a supportive team culture. If you are a seasoned designer passionate about improving public services and making a positive impact, we would love to hear from you.
All aspects of employment at Infosys are based on merit, competence, and performance. We are committed to embracing diversity and creating an inclusive environment for all employees. Infosys is proud to be an equal opportunity employer.
At Infosys, we recognize that everyone has individual requirements. If you are a person with disability, illness or injury and require adjustments to the recruitment and selection process, please contact our Recruitment team for adjustment only on Infosys_ta@infosys.com or include your preferred method of communication in email and someone will be in touch.
Please note in order to protect the interest of all parties involved in the recruitment process, Infosys does not accept any unsolicited resumes from third party vendors. In the absence of a signed agreement any submission will be deemed as non-binding and Infosys explicitly reserves the right to pursue and hire the submitted profile. All recruitment activity must be coordinated through the Talent Acquisition department.