Sr. Field Marketing Manager, Enterprise Account Management

Us: We are an ambitious and high-energy marketing organization building global awareness and demand for Apptio SaaS applications. Apptio has a very strong culture; it is open, transparent, and very customer focused. Leaders in the organization consistently showcase the following key attributes and look to build teams that embrace these qualities every day:

• Growth Mindset

• Dealing with ambiguity and change

• Take ownership and has accountability

• Customer-focused

• Foster an inclusive environment

Your role and responsibilities

What we want you to do:

• Field marketing

o Actively support quality pipeline development in the Americas Enterprise customer base

o Building and executing a marketing plan that aligns to the RVP's sales goal for 2025. This includes:

§ Full ideation, creation, and execution of programs to create expansion pipeline and increase retention rates across enterprise customers, including SDR/AM prospecting support and event/program activation.

§ Support local user groups and global customer marketing programs in partnership with customer marketing team.

o Communicate and brief the Account Management team regarding all new and planned marketing activities and assets - support sales prospecting.

o Working hand-in-hand with Account managers and Sales development representatives to strategize and execute against programs led by broader marketing teams, impacting expansion pipeline and increase depth of customer account engagement.

o Events: onsite management of events, ensuring flawless execution and liaise with event venues on event schedules, rooms, AV, F&B etc, and assist in all event logistics

o Measure and analyze marketing performance against target plan (Tableau, Salesforce, Marketo, Demandbase)

o Communicate progress to stakeholders, including overall weekly program status and performance, and monthly pipeline reporting

• Customer Marketing:

o Align with global customer marketing to create and deliver a regional customer event and campaign programs that drive regional pipeline, awareness and customer upsell objectives. This will include management of third-party events, Apptio-owned physical and virtual events, partner engagement in these, and the delivery of global campaigns and direct mail in region.

o Achieve account and segment pipeline and engagement goals through 1:many account-based marketing programs, guided by ABM team

o Create and execute integrated ABM programs via digital marketing, email, prospecting, direct mail, events

o Continually monitor and improve performance metrics to ensure optimal program performance and ROI

o Evangelize customer and growth marketing performance across Marketing and Sales leadership to drive clear alignment and understanding of approach and results

Required education

High School Diploma/GED

Preferred education

Bachelor's Degree

Required technical and professional expertise

Basic Qualifications:

• 5+ years experience in B2B Marketing

• 4+ years experience in customer, field or account based marketing

• Extensive B2B marketing writing experience across a variety of mediums, from developing messaging platforms to creating persuasive copy for email, direct mail, digital ads, SDR scripts and marketing assets

• Experience with Salesforce, Marketo and predictive analytics tools

Preferred technical and professional experience

Desired Qualifications:

• Turn feedback into action

• Self-starter with a "can-do" attitude

• Ability to evaluate and navigate complex problems with multiple, evolving variables

• Communication and influence - must be an energetic and passionate with ability to lead cross-functional teams to achieve ABM goals

• Results-oriented with a passion for performance measurement and analytics

• Ability to manage through multiple projects simultaneously with tight deadlines

ABOUT BUSINESS UNIT

IBM Software infuses core business operations with intelligence-from machine learning to generative AI-to help make organizations more responsive, productive, and resilient. IBM Software helps clients put AI into action now to create real value with trust, speed, and confidence across digital labor, IT automation, application modernization, security, and sustainability. Critical to this is the ability to make use of all data, because AI is only as good as the data that fuels it. In most organizations data is spread across multiple clouds, on premises, in private datacenters, and at the edge. IBM's AI and data platform scales and accelerates the impact of AI with trusted data, and provides leading capabilities to train, tune and deploy AI across business. IBM's hybrid cloud platform is one of the most comprehensive and consistent approach to development, security, and operations across hybrid environments-a flexible foundation for leveraging data, wherever it resides, to extend AI deep into a business.

YOUR LIFE @ IBM

In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.

Being an IBMer means you'll be able to learn and develop yourself and your career, you'll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.

Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.

Are you ready to be an IBMer?

ABOUT IBM

IBM's greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.

Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we're also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business.

At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it's time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.

OTHER RELEVANT JOB DETAILS

IBM offers a competitive and comprehensive benefits program. Eligible employees may have access to:

• Healthcare benefits including medical & prescription drug coverage, dental, vision, and mental health & well being
• Financial programs such as 401(k), the IBM Employee Stock Purchase Plan, financial counseling, life insurance, short & long- term disability coverage, and opportunities for performance based salary incentive programs
• Generous paid time off including 12 holidays, minimum 56 hours sick time, 120 hours vacation, 12 weeks parental bonding leave in accordance with IBM Policy, and other Paid Care Leave programs. IBM also offers paid family leave benefits to eligible employees where required by applicable law
• Training and educational resources on our personalized, AI-driven learning platform where IBMers can grow skills and obtain industry-recognized certifications to achieve their career goals
• Diverse and inclusive employee resource groups, giving & volunteer opportunities, and discounts on retail products, services & experiences

We consider qualified applicants with criminal histories, consistent with applicable law.

This position was posted on the date cited in the key job details section and is anticipated to remain posted for 21 days from this date or less if not needed to fill the role.

IBM will not be providing visa sponsorship for this position now or in the future. Therefore, in order to be considered for this position, you must have the ability to work without a need for current or future visa sponsorship.

The compensation range and benefits for this position are based on a full-time schedule for a full calendar year. The salary will vary depending on your job-related skills, experience and location. Pay increment and frequency of pay will be in accordance with employment classification and applicable laws. For part time roles, your compensation and benefits will be adjusted to reflect your hours. Benefits may be pro-rated for those who start working during the calendar year.