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SFMC Campaign Specialist

AT IBM
IBM

SFMC Campaign Specialist

Bangalore, India

Introduction
A career in IBM Consulting embraces long-term relationships and close collaboration with clients across the globe. In this role, you will work for IBM BPO, part of Consulting that, accelerates digital transformation using agile methodologies, process mining, and AI-powered workflows.

You'll work with visionaries across multiple industries to improve the hybrid cloud and AI journey for the most innovative and valuable companies in the world. Your ability to accelerate impact and make meaningful change for your clients is enabled by our strategic partner ecosystem and our robust technology platforms across the IBM portfolio, including IBM Software and Red Hat.

Curiosity and a constant quest for knowledge serve as the foundation to success in IBM Consulting. In your role, you'll be supported by mentors and coaches who will encourage you to challenge the norm, investigate ideas outside of your role, and come up with creative solutions resulting in groundbreaking impact for a wide network of clients. Our culture of evolution and empathy centers on long-term career growth and learning opportunities in an environment that embraces your unique skills and experience.

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Your Role and Responsibilities

  • Develop and maintain Power BI reports, dashboards, and visualizations that provide meaningful insights to stakeholders
  • Develop and maintain complex DAX functions, Power Query and Power Apps
  • Design and develop large-scale data pipelines using Microsoft Fabric, integrating with various data sources, and processing large datasets
  • Develop and maintain data models, data lakes, ensuring data quality, accuracy, and integrity.
  • Work with cross-functional teams to develop and implement data-driven solutions, including data visualizations, reports, and dashboards.
  • Manage analytics projects and work streams, and build dashboards and reports
  • Provide expert-level support to stakeholders on analytics and data visualization
  • Stay up to date with industry trends and best practices in BI and analytics

Required Technical and Professional Expertise

  • Graduate or postgraduate in Computer Science, Information Technology, or related field with 4 to 6 years of strong experience in data visualization, data engineering, data modelling, and business intelligence, with expertise in Microsoft Fabric, Power BI and SQL
  • Good to have experience in Alteryx, Python, Tableau
  • Good to have experience in model building - Statistical techniques for Marketing/Retail Analytics
  • Experience in the Retail/CPG domain, with expertise in marketing and retail analytics

Preferred Technical and Professional Expertise

  • Hands-on experience in Power Bi, Fabric, Alteryx, SQL, Advanced Excel, Python, and other analytics tools
  • Strong analytical and problem-solving skills, with the ability to troubleshoot complex data-related issues
  • Excellent communication skills, with the ability to work in a matrix organization

Client-provided location(s): Bengaluru, Karnataka, India
Job ID: IBM-21211813
Employment Type: Full Time

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