Senior Cross-Software Product Marketing

• Navigate and thrive in a setting that has a complex set of senior stakeholders, where a strong POV and a sense of urgency are required.
• Create a shared language that bridges technical and business perspectives
• Build scalable frameworks that enable consistent, confident product storytelling across teams
• Coach for confidence and empower a client centric and data-driven culture to represent the M&C perspective across software business leaders.

Cross-Functional Leadership

• Lead from the front with ability to influence and align stakeholders across functions.
• Partner with software M&C leadership to drive organizational change through clear communication.
• Build strong feedback loops to continuously improve how we communicate about our products internally.

Internal Communications Excellence

• Design and implement communication strategies that drive consistent understanding of our platforms across all internal audiences.
• Create scalable templates and frameworks that make it easy for teams to align their communications with core product narratives.
• Develop internal enablement programs that help extended MCC, software and sales teams to internalize and effectively communicate our product value propositions.
• Measure and optimize the effectiveness of internal product communications through regular feedback and metrics.
• Build and foster the culture of software M&C with creative ideas and engagement.

Required education

None

Preferred education

Bachelor's Degree

Required technical and professional expertise

• Around 5 years of experience in marketing or product marketing in the software industry.

• Strong understanding of software development processes, user experience principles, and technology trends.

• Excellent analytical skills with the ability to translate data into actionable marketing strategies.

• Proven track record in driving product adoption through marketing initiatives.

• Experience with market analysis, competitive intelligence, and product positioning.

• Familiarity with agile methodologies and product development lifecycles.

Preferred technical and professional experience

• Bachelor's degree in marketing, computer science, Engineering, or related technical field; MBA is a plus.
• Success in fast growth enterprise and SaaS solutions serving a worldwide customer base.
• Strong track record of developing internal enablement programs that drive consistent product messaging.
• Excellence in translating technical capabilities into business value propositions.
• Curiosity and point of view on enterprise software/platforms and how different internal teams need to communicate about them.

YOUR LIFE @ IBM

In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.

Being an IBMer means you'll be able to learn and develop yourself and your career, you'll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.

Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.

Are you ready to be an IBMer?

ABOUT IBM

IBM's greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.

Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we're also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business.

At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it's time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.

OTHER RELEVANT JOB DETAILS

IBM offers a competitive and comprehensive benefits program. Eligible employees may have access to:

• Healthcare benefits including medical & prescription drug coverage, dental, vision, and mental health & well being
• Financial programs such as 401(k), the IBM Employee Stock Purchase Plan, financial counseling, life insurance, short & long- term disability coverage, and opportunities for performance based salary incentive programs
• Generous paid time off including 12 holidays, minimum 56 hours sick time, 120 hours vacation, 12 weeks parental bonding leave in accordance with IBM Policy, and other Paid Care Leave programs. IBM also offers paid family leave benefits to eligible employees where required by applicable law
• Training and educational resources on our personalized, AI-driven learning platform where IBMers can grow skills and obtain industry-recognized certifications to achieve their career goals
• Diverse and inclusive employee resource groups, giving & volunteer opportunities, and discounts on retail products, services & experiences

We consider qualified applicants with criminal histories, consistent with applicable law.

This position was posted on the date cited in the key job details section and is anticipated to remain posted for 21 days from this date or less if not needed to fill the role.

IBM will not be providing visa sponsorship for this position now or in the future. Therefore, in order to be considered for this position, you must have the ability to work without a need for current or future visa sponsorship.

The compensation range and benefits for this position are based on a full-time schedule for a full calendar year. The salary will vary depending on your job-related skills, experience and location. Pay increment and frequency of pay will be in accordance with employment classification and applicable laws. For part time roles, your compensation and benefits will be adjusted to reflect your hours. Benefits may be pro-rated for those who start working during the calendar year.