Introduction
In this role, you'll work in one of our IBM Consulting Client Innovation Centers (Delivery Centers), where we deliver deep technical and industry expertise to a wide range of public and private sector clients around the world. Our delivery centers offer our clients locally based skills and technical expertise to drive innovation and adoption of new technology.
In this role, you'll work in one of our IBM Consulting Client Innovation Centers (Delivery Centers), where we deliver deep technical and industry expertise to a wide range of public and private sector clients around the world. Our delivery centers offer our clients locally based skills and technical expertise to drive innovation and adoption of new technology.
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Your role and responsibilities
Senior Digital Marketing Specialist with experience in customer segmentation, direct marketing practices, AB testing. Experience in the telecommunications industry in Colombia is desirable. Some knowledge in the use of Salesforce is required.
Required education
Bachelor's Degree
Preferred education
Bachelor's Degree
Required technical and professional expertise
- Customer Journey & Lifecycle Marketing: Design of customer journeys aligned with business objectives such as acquisition, retention and loyalty.
- Advanced Segmentation and Personalization: Use of data to build dynamic audiences and hyper-personalized experiences.
- Omnichannel: Strategies that integrate email, SMS, push notifications, social media and digital advertising.
- KPIs and Metrics: Definition of key indicators such as opening rate, clicks, conversion and customer value over time.
- Experimentation and Testing: Implementation of A/B tests in emails, journeys and audiences to optimize results.
- Regulations and Compliance: Knowledge of GDPR, CCPA and privacy best practices in digital marketing.
Preferred technical and professional experience
- Journey Builder and Automation Studio: Create automated journeys and data segmentation processes.
- Data Extensions and Contact Builder: Model and structure data for personalized campaigns.
- AMPscript and Dynamic Content: Advanced personalization of emails and landing pages.
- Einstein AI: Use of artificial intelligence for predictions and campaign optimization.
- CRM Integrations and APIs: Connect with Salesforce CRM and external tools.
- Marketing Cloud Intelligence (Datorama): Advanced analysis and reporting.
ABOUT BUSINESS UNIT
IBM Consulting is IBM's consulting and global professional services business, with market leading capabilities in business and technology transformation. With deep expertise in many industries, we offer strategy, experience, technology, and operations services to many of the most innovative and valuable companies in the world. Our people are focused on accelerating our clients' businesses through the power of collaboration. We believe in the power of technology responsibly used to help people, partners and the planet.
YOUR LIFE @ IBM
In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.
Being an IBMer means you'll be able to learn and develop yourself and your career, you'll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.
Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.
Are you ready to be an IBMer?
ABOUT IBM
IBM's greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.
Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we're also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business.
At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it's time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.
OTHER RELEVANT JOB DETAILS
For additional information about location requirements, please discuss with the recruiter following submission of your application.