Introduction
At IBM, we believe technology shapes the world, and we are a catalyst for innovation and creativity. We are on the forefront of groundbreaking change - improving business, society, and the human condition. As a leader in Hybrid Cloud and AI, we are leading the charge in a world-wide digital transformation.
Our Marketing, Communications & Corporate Social Responsibility (MCC) team tells this story and is responsible for positioning IBM in the market. We define and optimize IBM's brand, capture the market's attention, and articulate our point of view for clients, partners, the media, and even other IBMers. As part of our team, you'll be surrounded by bright minds and keen collaborators - always willing to help and be helped - as you apply passion to work that will compel our audience to choose IBM.
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As an IBM product marketing manager in United States, your reach is global as you communicate with other IBM teams, clients, and business partners across the world. You will be able to grow your knowledge of cutting-edge software, such as generative AI or hybrid cloud, while driving outcomes that shape the future of IBM and your own career. At IBM, we understand the importance of flexibility, so this is a hybrid role requiring 3-days a week in the office.
Your Role and Responsibilities
We are seeking a product marketing champion to join our Software Marketing & Communications team. As a Product Marketer, you will be responsible for articulating the point of view of audiences we serve and creating the value proposition for IBM's DNS and traffic steering and network automation and orchestration solutions to grow IBM's market share, supporting revenue growth for NS1 and Cloud Pak for Network Automation products that are core to IBM. You will lead product-level marketing and communications efforts to support pipeline generation and new client acquisition for the PLG product NS1 Connect and foundation product Cloud Pak for Network Automation. You will collaborate with teams across geographies, including Marketing, Product Management, Sellers, and Business Partners.
In the role, you will drive the outcome of connecting differentiated POVs with the right buyers and experts, measured by new signings, retention rates, average customer value, absolute and trend NPS, market segment share, win loss rate, analyst ranking, and social influence.
Your primary responsibilities include:
- Act as the market catalyst for IBM NS1 and Cloud Pak for Network Automation Software offerings, providing guiding views on key problems, competitors, and differentiators grounded in data.
- Identify opportunities, distinctive competencies, and positioning for IBM software products
- Translate technology into marketing messages and compelling stories that influence analysts, customers, and partners towards IBM's offerings
- Act as the launch linchpin that galvanizes internal support across all channels and drives demand for the offerings
- Stay active in customer conversations at events or in the field and online
IBMReferred_NorthAmerica
MCCJBID
#LI-Hybrid
Required Technical and Professional Expertise
• Experience in Product or B2B Marketing.
• Experience creating marketing business plans.
• Interest in, but not limited to, the following software products: automation or software networking.
• Experience working and communicating with groups of different backgrounds and skills to enable collaboration.
• Ability to manage multiple priorities at once, prioritizing tasks, and shifting in an environment of continuous change.
Preferred Technical and Professional Expertise
• Deep understanding of go-to-market strategies.
• Experience developing audience strategies (e.g., understanding and prioritizing potential audiences based on key behaviors/characteristics).
• Client experiences design & measurement (e.g., using technology to measure and improve the customer experience and translate data into meaningful actions).
• Experience with SaaS or PLG offerings.
• Knowledge of Software networking products and/or services (specific knowledge of authoritative DNS a plus).