Introduction
At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, lets talk.
Your Role and Responsibilities
We are seeking a product marketing champion to join our Software Marketing & Communications team. As an IBM Software Product Marketer, you will be responsible for articulating the point of view of audiences we serve and creating the value proposition for IBM's Software products to grow IBM's market share, supporting revenue growth for products that are core to IBM. You will lead cross-IBM campaigns and product-level marketing and communications efforts to support pipeline generation and new client acquisition for IBM Software. You will collaborate with teams across geographies, including Marketing, Product Management, Sellers, and Business Partners.
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In the role, you will drive the outcome of connecting differentiated POVs with the right buyers and experts, measured by new signings, retention rates, average customer value, absolute and trend NPS, market segment share, win loss rate, analyst ranking, and social influence.
Your primary responsibilities include:
- Act as the market catalyst for IBM Software offerings, providing guiding views on key problems, competitors, and differentiators grounded in data
- Identify opportunities, distinctive competencies, and positioning for IBM software products
- Translate technology into marketing messages and compelling stories that influence analysts, customers, and partners towards IBM's offerings
- Act as the launch linchpin that galvanizes internal support across all channels and drives demand for the offerings
- Stay active in customer conversations at events or in the field and online
Required Technical and Professional Expertise
• Experience in Product or B2B Marketing
• Experience creating marketing business plans
• Interest in generative AI and related technologies
• Experience working and communicating with groups of different backgrounds and skills to enable collaboration
• Experience managing multiple priorities at once, prioritizing tasks, and shifting in an environment of continuous change
Preferred Technical and Professional Expertise
• Experience working with the developer community
• Experience in a high technology field, preferably related to AI
• Deep understanding of go-to-market strategies
• Experience developing audience strategies (e.g., understanding and prioritizing potential audiences based on key behaviors/characteristics)
• Client experiences design & measurement (e.g., using technology to measure and improve the customer experience and translate data into meaningful actions)