Introduction
At IBM, we believe technology shapes the world, and we are a catalyst for that innovation and creativity. We are on the forefront of groundbreaking change - improving business, society, and the human condition. As a leader in Hybrid Cloud and AI, we are leading the charge in a world-wide digital transformation.
Our Marketing, Communications & Corporate Social Responsibility (MCC) team tells this story and is responsible for positioning IBM in the market. We define and optimize IBM's brand, capture the market's attention, and articulate our point of view for clients, partners, the media, and even other IBMers. As part of our team, you'll be surrounded by bright minds and keen collaborators - always willing to help and be helped - as you apply passion to work that will compel our audience to choose IBM.
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As a product marketer, your reach is global as you communicate with other IBM teams, clients, and business partners across the world. You will be able to grow your knowledge of cutting-edge software, such as generative AI or hybrid cloud, while driving outcomes that shape the future of IBM and your own career. At IBM, we understand the importance of flexibility, so this is a hybrid role requiring 3-days a week in the office.
Your Role and Responsibilities
We are seeking a product marketing champion to join our Software Marketing & Communications team. We believe product marketing is a critical part of any marketing strategy. With best-in-class product marketers to position, message and launch a product, we will maximize our impact to the business to grow IBM's market share, supporting revenue growth for products that are core to IBM.
You will lead cross marketing and communications initiatives to accelerate the path to product marketing excellence by upskilling, training, and bringing in best practices to articulate the point of view of audiences we serve and creating the value proposition for in support of pipeline generation and new client acquisition for Software. You will collaborate with teams across geographies, including Marketing, Product Management, Sellers, and Business Partners.
In this role, you will drive outcomes by operationalizing programs developed for cross-software initiatives and execute common strategies and governance plans for quality and consistency across software product marketers for them to connect differentiated POVs with the right buyers and experts, measured by new signings, retention rates, average customer value, absolute and trend NPS, market segment share, win loss rate, analyst ranking, and social influence.
Your primary responsibilities include:
Act as the product marketing discipline lead for software product marketers, providing guiding views on the Discipline by leveraging industry best practices including product marketing artifacts for our product marketers to:
- Identify opportunities, distinctive competencies, and positioning for IBM software products
- Translate technology into marketing messages and compelling stories that influence analysts, customers, and partners towards IBM's offerings
- Act as the product marketing linchpin that galvanizes internal support across all channels and drives demand for the offerings
- Stay active in customer conversations at events or in the field and online
This is a Hybrid role, attendance to the office will be required only 3 times per week.
Required Technical and Professional Expertise
- Experience in Product or B2B Marketing
- Experience creating marketing business plans
- Interest in, but not limited to, the following software products: generative AI, hybrid cloud, data and analytics, security, supply chain, or sustainability
- Experience working and communicating with groups of different backgrounds and skills to enable collaboration
- Experience managing multiple priorities at once, prioritizing tasks, and shifting in an environment of continuous change
Preferred Technical and Professional Expertise
- Deep understanding of go-to-market strategies
- Experience developing audience strategies (e.g., understanding and prioritizing potential audiences based on key behaviors/characteristics)
- Client experience design & measurement (e.g., using technology to measure and improve the customer experience and translate data into meaningful actions)