Introduction
At IBM, work is more than a job - it's a calling. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, let's talk.
When you join the IBM team in Bratislava, you will accelerate your career at an iconic company. You will grow your knowledge of cutting-edge software, while working with teams across the globe to drive outcomes that shape the future of IBM and your own career. In addition to a competitive package, IBM offers a collaborative and growth-oriented work environment and global responsibilities.
Your role and responsibilities
IBM is looking for a Product Marketer for the Cybersecurity Marketing team to help business expand within existing and to acquire new clients. This role is a highly visible individual contributor role and will report up to the IBM Software Marketing and Communications organization. The individual has an intellectually curious growth mindset and isn't afraid to go against the norm.
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Responsibilities:
• Understand the product(s) to deliver actions to meet business objectives including market research and competitor insight. Define and execute a marketing strategy using outside-in, data driven approach.
• Determine security intersections of target buyers for your product(s), gaining understanding of customer pain points and needs.
• Build and articulate differentiated, compelling, and bold messaging that communicates client value
• Understand the value proposition of the product(s)
• Execute tactics based on objectives and key drivers
• Work collaboratively across product domains, platforms and campaigns
• Drive narratives that bring security use cases to life, including thought leadership, sales enablement, GEOs, digital / web, demand strategy, etc.
• Ensure the narrative for your product(s) is understood and implemented across web, assets, and communications
• Deliver impactful product and feature launches by following best practices, aligning timing to market moments
• Frame and create messaging/positioning that the bridges Hybrid Cloud and AI campaign use cases / entry points in creating positioning that clearly articulates the Security narrative with a strong call-to-action (CTA) toward security products
• Report and monitor results of marketing strategy using a data-driven approach to determine key drivers and course correct as needed to achieve revenue targets
• Able to manage multiple tasks and products at once
This is a Hybrid role, attendance to the office will be required only 3 times per week
Required education
Bachelor's Degree
Required technical and professional expertise
- 5+ Years of experience in B2B marketing
- Experience in tech industry
- Ability to articulate a point of view concisely and effectively to all levels within organization including executive
YOUR LIFE @ IBM
In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.
Being an IBMer means you'll be able to learn and develop yourself and your career, you'll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.
Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.
Are you ready to be an IBMer?
ABOUT IBM
IBM's greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.
Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we're also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business.
At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it's time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.
OTHER RELEVANT JOB DETAILS
For additional information about location requirements, please discuss with the recruiter following submission of your application.