Product Marketer - Application Integration, IBM Software

As an IBM product marketing manager, your reach is global as you communicate with other IBM teams, clients, and business partners across the world. You will be able to grow your knowledge of cutting-edge software, such as generative AI or hybrid cloud, while driving outcomes that shape the future of IBM and your own career. At IBM, we understand the importance of flexibility, so this is a hybrid role requiring 3-days a week in the office.

Your role and responsibilities

We are seeking a product marketing champion to join our Software Marketing and Communications team to help IBM differentiate in the integration and API management market.

As a Product Marketer, you will be responsible for articulating the point of view of the audiences we serve and for creating value proposition that enable IBM's Software products to grow revenues, market share, and client retention. You will lead cross-IBM campaigns and product-level marketing and communications efforts to support pipeline generation and new client acquisition for IBM Software. You will collaborate with teams across geographies, including Marketing, Product Management, Sellers, and Business Partners.

In the role, you will drive the outcome of connecting differentiated POVs with the right buyers and experts, measured by new signings, retention rates, average customer value, absolute and trend NPS, market segment share, win loss rate, analyst rankings, and social influence.

Your primary responsibilities include:

• • Act as the market catalyst for IBM Software offerings in the application integration and lifecycle management market, providing guiding views on key problems, competitors, and differentiators grounded in data
  • Identify opportunities, distinctive competencies, and positioning for IBM software products
  • Translate technology into marketing messages and compelling stories that influence analysts, customers, and partners towards IBM's offerings
  • Act as the product launch lynchpin that galvanizes internal support across channels and drives demand for the offerings
  • Develop and execute go-to-market strategies to drive awareness, demand, and adoption of IBM software products
  • Stay active in customer conversations at events or in the field and online

Required education

Bachelor's Degree

Preferred education

Master's Degree

Required technical and professional expertise

• Experience in Product or B2B Marketing
• Experience creating marketing business plans
• Deep understanding of go-to-market strategies
• Ability to articulate a point of view concisely and effectively using differentiated messaging
• Experience developing audience strategies (e.g., understanding and prioritizing potential audiences based on key behaviors/characteristics)
• Experience working and communicating with groups of different backgrounds and skills to enable collaboration
• Experience managing multiple priorities at once, prioritizing tasks, and shifting in an environment of continuous change
• Interest in, but not limited to, the following software products: middleware, integration software, API management, generative AI, hybrid cloud

Preferred technical and professional experience

• Excellence in translating technical capabilities into business value propositions.
• Success in fast growth enterprise, SaaS, or e-commerce solutions serving a worldwide customer base
• Strong track record of developing internal enablement programs that drive consistent product messaging
• Client experience design and measurement (e.g., using technology to measure and improve the customer experience and translate data into meaningful actions)
• Technical acumen and functional understanding of middleware software

YOUR LIFE @ IBM

In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.

Being an IBMer means you'll be able to learn and develop yourself and your career, you'll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.

Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.

Are you ready to be an IBMer?

ABOUT IBM

IBM's greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.

Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we're also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business.

At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it's time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.

OTHER RELEVANT JOB DETAILS

IBM offers a competitive and comprehensive benefits program. Eligible employees may have access to:

• Healthcare benefits including medical & prescription drug coverage, dental, vision, and mental health & well being
• Financial programs such as 401(k), the IBM Employee Stock Purchase Plan, financial counseling, life insurance, short & long- term disability coverage, and opportunities for performance based salary incentive programs
• Generous paid time off including 12 holidays, minimum 56 hours sick time, 120 hours vacation, 12 weeks parental bonding leave in accordance with IBM Policy, and other Paid Care Leave programs. IBM also offers paid family leave benefits to eligible employees where required by applicable law
• Training and educational resources on our personalized, AI-driven learning platform where IBMers can grow skills and obtain industry-recognized certifications to achieve their career goals
• Diverse and inclusive employee resource groups, giving & volunteer opportunities, and discounts on retail products, services & experiences

We consider qualified applicants with criminal histories, consistent with applicable law.

This position was posted on the date cited in the key job details section and is anticipated to remain posted for 21 days from this date or less if not needed to fill the role.

IBM will not be providing visa sponsorship for this position now or in the future. Therefore, in order to be considered for this position, you must have the ability to work without a need for current or future visa sponsorship.

The compensation range and benefits for this position are based on a full-time schedule for a full calendar year. The salary will vary depending on your job-related skills, experience and location. Pay increment and frequency of pay will be in accordance with employment classification and applicable laws. For part time roles, your compensation and benefits will be adjusted to reflect your hours. Benefits may be pro-rated for those who start working during the calendar year.