Introduction
At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, lets talk.
Your Role and Responsibilities
Product Marketing is at the intersection of Marketing, Product Management, Sellers, and Business Partners. As a Product Marketer, you will be responsible for articulating the point of view and value proposition for IBM's offerings and audiences we serve to grow IBM Power.
Your primary responsibilities include:
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• Understand market and audience insights to develop clear points of view about infrastructure technology, particularly IBM Power
• Articulate clear and concise messages that align with IBM Power and IBM Infrastructure portfolio messaging and positioning
• Co-create the product content strategy and create customer-facing product deliverables
• Source prioritized client stories, product-led claims, and proof points (analysts, peer to peer, influencers) to use to strengthen messages and content in the market
• Partner with brand, content, demand marketing and Geo teams to bring the IBM/product point of view to life through brand-to-demand campaigns
Required Technical and Professional Expertise
• 3+ Years Product Marketing Experience
• Exposure to IT infrastructure technology - servers, storage, and/or cloud.
• Strong collaboration skills for an environment that requires continual collaboration across organizations, roles, and geographies.
• Ability to be agile, to work flexibly in an environment of continuous change, to set priorities, to take initiative, and to follow through consistently & thoroughly
• Must be able to speak English
Preferred Technical and Professional Expertise
• Bachelor's Degree
• Understand Go to Market strategies and experience in creating marketing business plans
• Experience collaborating effectively with various stakeholders across Marketing, Product Management and Sales.