Introduction
At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, lets talk.
Your Role and Responsibilities
As a Product Manager Pricing and Packaging, you are focused on creating and implementing pricing strategies, developing innovative product packaging, partnering with Sales, Marketing, Product and F&A to structure our offerings, and examining market trends to optimize for winning new clients, revenue growth and profitability. As an individual contributor, the ideal candidate will thrive in a cross-functional setting, working closely with various teams having a strong background in data analysis, financial modeling, product development, and commercial strategy, with an ability to manage differing viewpoints while maintaining a customer-centric approach and operating independently.
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Lead the continuous development of our Pricing & Packaging strategy, working closely with the Growth Product Manager and Product Leadership.
- Continuous development of our Pricing & Packaging strategy, working closely with the Growth Product Manager and Product Leadership.
- Analyze sales, customer behavior, product usage, and financial data to generate actionable insights and contribute to a unified data foundation.
- Address the impact pricing and packaging changes have on license management tools and operationalise the impact of changes with clients and internal stakeholders.
- Build and maintain financial models to support growth plans, guide pricing and packaging decisions in specific client situations.
- Present strategy and concept recommendations to leadership, including the executive team, to secure alignment and approval
Required Technical and Professional Expertise
• 5+ years of proven experience in pricing strategy development, packaging design, product execution, and market analysis, with a demonstrated ability to deliver results in fast-paced, dynamic business environments.
• Strong analytical skills, capable of translating complex data and market trends into actionable insights for senior leadership.
• High attention to detail and the capacity to manage multiple projects concurrently.
• Proven ability to collaborate and communicate effectively across Product, Sales, Marketing, Customer Success, Operations, and Finance teams.
• Strategic thinking and problem-solving skills to address pricing and packaging challenges
Preferred Technical and Professional Expertise
Experience with product-led growth strategies and motions.
• APM Industry Knowledge: In-depth understanding of the Application Performance Management (APM) industry, including key trends, market dynamics, and the competitive landscape to effectively position the product for success.