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Product Manager: Market and Competitive Intelligence Analyst

AT IBM
IBM

Product Manager: Market and Competitive Intelligence Analyst

Bangalore, India

Introduction
We are seeking a detail-oriented and analytical Market and Competitive Intelligence Analyst to join our Product Management team. This role will focus on conducting in-depth competitive research, performing win-loss analysis, and analyzing sales force data to inform pricing and packaging strategies. The ideal candidate will possess strong communication, analytical, and presentation skills, and be proficient in Powerpoint and Excel.

Your Role and Responsibilities

  • Conduct comprehensive competitive research to identify market trends, competitive landscape, and emerging opportunities
  • Perform win-loss analysis to understand competitive positioning and sales performance
  • Analyze Salesforce data to derive insights on pricing, packaging, and market strategies
  • Collaborate with cross-functional teams including Sales, Marketing, and Product Management to gather and disseminate competitive intelligence
  • Support the implementation of pricing and packaging strategies based on market insights
  • Stay updated on Industry developments and competitor activities to provide proactive recommendations
  • Communicate complex data insights in a clear and actionable manner to stakeholders at multiple levels of organization

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Required Technical and Professional Expertise

  • Bachelor's degree in Business, Marketing, Economics, or a related field. Master's degree preferred
  • Minimum of 3-5 years of experience in competitive intelligence, market research, or a related field
  • Strategic thinker with a proactive approach to problem-solving
  • Proficient in Microsoft Excel, including data analysis and visualization techniques
  • Strong analytical skills with the ability to interpret complex data sets
  • Strong attention to detail and commitment to accuracy
  • Proficient in Microsoft Powerpoint with excellent communication and presentation skills including the ability to convey insights clearly and persuasively
  • Collaborative team player with strong interpersonal skills
  • Highly organized and able to prioritize tasks effectively
  • Ability to work independently and manage multiple projects simultaneously
  • Adaptable to changing business needs and able to work in a fast-paced environment

Preferred Technical and Professional Expertise

  • None

Client-provided location(s): Bengaluru, Karnataka, India; Pune, Maharashtra, India; Ahmedabad, Gujarat, India
Job ID: IBM-21051527
Employment Type: Full Time

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