Introduction
At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, lets talk.
When you join the IBM team in Bratislava, you will accelerate your career at an iconic company known as a pioneer in computing. You will grow your knowledge of cutting-edge software, such as generative Al or hybrid cloud, while working with teams across the globe and driving outcomes that shape the future of IBM and your own career. In addition to a competitive package, IBM offers a collaborative and growth-oriented work environment and global responsibilities.
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Your Role and Responsibilities
A Demand Lead is responsible for the design, development and optimization for omni-channel marketing programs associated with demand motions:
1. Strategy Planning & Customer Journey Design
- Understand the market landscape, business objectives, target personas, key use cases and product offers for your product
- Translate business objectives into actionable marketing outcomes across the funnel
- Create an omni-channel digital journey for key audiences, including but not limited to: organic search, paid search, web, email, and routing
- Ongoing experimentation and maniacal focus on outcomes
2. Execution Orchestration
- Communicate demand strategy to relevant stakeholders, including but not limited to: PLG team, digital stakeholders, geo hub teams, field marketing, BU stakeholders etc.
- Manage the execution of actions for your specific PLG product team
- Partner with content, digital, and email experts to create & execute an omni-channel experimentation plan
3. Performance Optimization
- Understand brand to demand performance trends for the assigned product & optimize performance issues
- Deep analysis of marketing performance across aspects such as tactic type, content asset, channel, audience segment or business line
- Evaluation of relevant KPIs (such as impressions, web traffic, organic search performance, leads, pipeline or wins) with a keen eye on benchmarks and yield rates
- Readiness to explain emerging performance opportunities or challenges
- Strategies to deliver "next best actions" and support targeted pipeline coverage and revenue for the business
- Insight into action - cycling of performance insights directly back into planning and orchestration
Minimum salary starts at 2400 EUR per month.
This is a Hybrid role, attendance to the office will be required only 3 times per week.
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Required Technical and Professional Expertise
- 3+ years relevant work experience with omni-channel marketing programs, including experience in a digital marketing
- Deep critical thinking skills and curiosity to pursue open-ended problems
- Strong presentation skills and ability to effectively communicate data and action plans to stakeholders and leadership
- Understands Geo/Market strategies and localization requirements
- Business acumen with the ability to develop data-driven business recommendations
- Demonstrated ability to multitask and prioritize with a proven ability to meet tight deadlines
- Comfortable working in a cross-functional global organization with teammates residing in other time zones
Preferred Technical and Professional Expertise
See above.