Introduction
At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, lets talk.
When you join the IBM team in Bucharest, you will accelerate your career at an iconic company known as a pioneer in computing. You will grow your knowledge of cutting-edge software, such as generative Al or hybrid cloud, while working with teams across the globe and driving outcomes that shape the future of IBM and your own career. In addition to a competitive package, IBM offers a collaborative and growth-oriented work environment and global responsibilities.
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Your Role and Responsibilities
Our Ecosystem marketers have a deep understanding of IBM business partners: how they sell, how they make money, and what their priority offerings are. A critical part of our Marketing & Communications organization, they drive partner-led demand programs to scale business growth for IBM's technology in line with our strategy based on Hybrid Cloud and AI.
They enable effectiveness and efficiency of motion and brand go-to-market, including services to increase business partner skills, competitiveness, revenue and IBM footprint in their overall business.
As a Partner Marketing Professional for UK and Ireland, you are supporting a specific geography and taking direction from a Market Ecosystem Marketing Leader, to develop excellent marketing interlock with partners, sellers, marketing teams and internal stakeholders and design a best-in-class co-marketing engine and programs experience to business partners, across Business Units.
Your responsibilities will be:
Lead end-to-end marketing planning, execution and performance for an assigned set of business partners:
- Provides details on quarterly guidance (cross Business Unit and integrated with IBM-led marketing campaigns);
- Coaches partners in defining their marketing plans (through co-marketing execution, New Client Acquisition focus & PLGs), optimizing campaign development, execution and performance management;
- Advises business partners on developing marketing plans, covering all aspects of IBM marketing (targeting Marketing Sourced Revenue);
- Coordinates and supports the timely and compliant approval of Marketing Activity Plans for assigned business partners according to IBMs T&C and audit requirements;
- Plans and manages marketing enablement for assigned business partners, BPOI and BPOO marketing progression activities to grow overall partner revenue with IBM;
- Support the execution of the events plan for Business Partners in your country/ region
- Manage co-marketing funds assigned to Business Partners
- Collaborates with GEO team and Field marketing teams to provide to assigned business partners quarterly and ongoing marketing guidance, in line with marketing strategy and local market specifics;
- Represents business partners in routes to market design (via local Marketing team);
- Integrates business partners in IBM Marketing campaigns & events (in collaboration with IBM Field Marketing).
- Advocates and enables business partner transformation to digital marketing (i.e. drive to My Digital Marketing, Seismic, IBM Training);
- Advises on skill progression and tier benefits and closely guides business partners on reaching the appropriate level.
- Communication on benefits, eligibility, enablement, digital marketing news;
- Engages business partners in launches, events, awards;
- Identifies and assists in building the business partner stories (internal and external);
- Targets multiple audiences within business partner - C-level, Sellers, Marketers;
- Strengthens the relationship between IBM and the business
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Required Technical and Professional Expertise
- Previous experience in working with and for business partners.
- Understand evolving partner Ecosystem landscape, partner business models, how partners make money, how they create demand, and relationships between vendors and partners.
- Previous experience in digital marketing and performance management, customer experience, and/or customer service roles.
- Ability to think logically, to analyze pipeline and performance information and suggest corrective actions.
- Strong networking, negotiation and influencing skills with marketing and sales colleagues.
- Strong ability to communicate and collaborate across functions and geographies.
- Writing and presentations skills.
- Organization skills and good attention to detail.
- Client centric attitude.
- Proficiency in Microsoft Office tools.
- Fluent in English.
- Bachelor or Master's Degree.
Preferred Technical and Professional Expertise
- Partner marketing experience in a B2B environment, having first-hand experience and a track record of successfully developing marketing strategy and programs
- Experiments constantly, embracing a client-centric mindset to find new ways to satisfy Partner needs
- Highly collaborative - able to represent ecosystem in meetings and discussions, building effective teaming relationships within ecosystem marketing and with other marketing and business areas
- The best candidate has an entrepreneurial mindset and appetite to stretch the role, constantly reimagining what it can deliver.