Introduction
At IBM, we believe technology shapes the world, and we are a catalyst for that innovation and creativity. We are on the forefront of groundbreaking change - improving businesses, society, and the human condition. As a leader in Hybrid Cloud and AI, we are leading the charge in a world-wide digital transformation.
Our Marketing, Communications & Corporate Social Responsibility (MCC) team tells this story and is responsible for positioning IBM in the market. We define and optimize IBM's brand, capture the market's attention, and articulate our point of view for clients, partners, the media, and even other IBMers. As part of our team, you'll be surrounded by bright minds and keen collaborators - always willing to help and be helped - as you apply passion to work that will compel our audience to choose IBM's products and services.
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When you join IBM, you join a culture of openness, collaboration, and trust. You join a team of IBMers who are helping technology support a positive global transformation. So join us and experience a place where you can co-create your learning and opportunities. A place where teamwork and unique ideas are treasured. A place where you can bring innovation to life.
Your role and responsibilities
The IBM Paid Media team plans and executes all advertising dollars for IBM, utilizing a mix of different channels and tactics to best reach our key audiences with IBM's prioritized campaign messages. Our ultimate goal is to help further drive awareness, brand outcomes and demand outcomes. We are responsible for managing and improving the relationship and workflow with our agency. We collaborate with marketers to provide audience insights and implement audience and data-led media strategy, planning, and optimizations for campaigns and for cross-organizational marketing efforts.
As a Paid Media Specialist, you will work cross functionally with the global media team, demand strategists, and IBM's media agency to develop and manage paid media campaigns. You will employ media planning skills, demonstrating the ability to set and meet deadlines for multiple simultaneous projects while maintaining accuracy and efficiency in deliverables. You will have hands-on project management experience with both short and long-term digital media campaign development.
Your primary responsibilities may include:
• Develop paid media strategies with campaign marketing teams to brief and plan for media that align with campaign goals, budgets and targets based on data driven insights, IBM and industry best practices
• Collaborate with Agency partners for daily execution and optimization of paid media campaigns, including tactic mix allocation, budget allocation, asset delivery, performance monitoring, targeting, keyword/ad copy development and testing, etc.
• Adhere to standardized KPIs/metrics to measure performance at various stages of the buyer journey
• Use and leverage IBM proprietary systems to continually monitor and optimize campaigns (via on-site training)
• Maintain relationships with industry and media partners to stay abreast of the latest opportunities and to test new-to-market offerings
• Review and analyze campaign reporting while recommending ways to optimize to further enhance conversion and drive revenue on new and mature campaigns to maximize ROI
• Collaboration with global teams to minimize duplication, share insights and maximize paid media initiatives
We offer a dynamic blend of personal flexibility and a thriving in-office environment. This role requires three days of in-office presence per week, with two days for remote work.
Required education
Bachelor's Degree
Required technical and professional expertise
• Cross discipline digital media planning (display, SEM, mobile, etc.) experience required with demonstrable record of campaign management, digital media innovation and increasing media spend efficiency and ROI metrics
• Data driven - experience with digital/ paid media optimization
• Strong collaboration skills, verbal and written communication skills, outstanding attention to detail
• Exposure to or familiarity with digital marketing tools: ad servers, DSPs, and paid social and audience management platforms
• Experience supporting multiple projects and collaborating with multiple stakeholders
Preferred technical and professional experience
• Media and/or Advertising Agency experience preferred
• Experience with B2B/Technology and/or demand driven digital media campaigns including webcasts, Content Syndication, media platforms, and drive to registration activity
YOUR LIFE @ IBM
In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.
Being an IBMer means you'll be able to learn and develop yourself and your career, you'll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.
Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.
Are you ready to be an IBMer?
ABOUT IBM
IBM's greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.
Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we're also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business.
At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it's time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.
OTHER RELEVANT JOB DETAILS
For additional information about location requirements, please discuss with the recruiter following submission of your application.