Introduction
In the Information Age, data is the most valuable resource. If youan describe yourself as the powerfulombination of data hacker, analyst,ommunicator, and advisor, our Data Specialist position is the right one for you. As a savvy liaison for our teams, you willreate solutions and provide actionable insights that shape the future of our business.
Your Role and Responsibilities
Who you are:
Are you a paid media data expert that loves both diving into the weeds to solve data challenges and a strategic thinker that plans ahead for future data needs? Do you have a deep interest in taxonomies and naming conventions because you see the value they bring to clean, structured data for reporting, modeling, forecasting and more? Are you passionate about adherence to data standards and ensuring accuracy? If so, you may be a great fit for the role of Paid Media Data Specialist.
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Overview:
In this role, you will oversee the ingestion and transformation of paid media data globally across all channels (both digital and offline) to ensure that we always have accurate, timely, and detailed data.
Within Datorama, you will be responsible for owning the data ingestion process, the transformation logic, and the file transfer process. You will understand how different keys and data streams work together, and will be able to quickly and efficiently onboard any new partners (finding creative solutions when necessary). In addition, you will also manage a small support team, helping them to resolve problems quickly and prioritize based on business need.
You will serve as a strategic liaison between the paid media execution team, the media agency, and the enterprise reporting teams to communicate requirements for any data engineering or visualization work needed to support the needs of the business. When faced with numerous priorities, you will work with the teams to prioritize based on timing and impact and will transparently keep stakeholders informed on progress.
In addition, you will work to resolve any discrepancies or anomalies detected in the data, quickly identifying the source and taking action. You will also be responsible for ensuring agency adherence to data accuracy standards, and will oversee timely resolution of any errors.
Overview of Responsibilities:
- Assist in onboarding any new partners and data streams into Datorama
- Manage the transformation of omni-channel data in Datorama, including advanced custom logic across multiple geographies, currencies, and buying models
- Support the evolution of marketing taxonomies and naming conventions as business priorities change
- Enforce data integrity standards (e.g. placement and creative naming conventions, utm parameters in coded urls, etc.) with agency partners
- Quickly and accurately troubleshoot data discrepancies raised by business stakeholders and agencies
- Work with the media agency, internal media team, and reporting team on data requirements and reports/visualizations needed to effectively optimize paid media
- Able to both get into the weeds of the data and communicate effectively with non-technical management
- A forward-looking thinker, with the ability to anticipate how any changes will effect processes 3+ steps down the line
Required Technical and Professional Expertise
-Experience with Datorama platform
-Relevant experience with paid media, working with a media agency
-Data driven experience with digital/ paid media optimization
-Strong collaboration skills, verbal and written communication skills, outstanding attention to detail
-Growth mindset and openness to adapt fast and efficiently to change. Ability to absorb learning quickly and act upon.
-Experience with driving multiple projects and managing multiple stakeholders.
-Strong Excel Skills
-SQL
Preferred Technical and Professional Expertise
-Agency experience, experience with multi market B2B paid media campaigns is a plus
-PYTHON