Introduction
At IBM, we know that transformation drives change, and it is in our DNA to continuously transform. Our Business Transformation Consultants help drive large scale change that spans IBM business units and geographies. As a part of this team, you will have the unique opportunity to be a part of driving IBM's ongoing transformation as a company that continuously innovates and leads the market.

Your Role and Responsibilities

• Lead the planning, implementation, and management of new retail marketing projects to ensure that projects meet established goals on schedule;
• Serve as the project team leader, providing top-notch marketing consulting services to ensure projects are completed to high standards and quality;
• Dig deep into and analyze customer business needs, develop and execute innovative marketing strategies and solutions;
• Actively participate in the project bidding process, prepare high-quality project proposals to help the team win the bid successfully;
• Establish and maintain long-term relationships with clients, continuously improving customer satisfaction and loyalty;
• Continuously optimize team workflows, enhancing the team's professional skills and work efficiency.

• At least 8 years of experience in the consulting industry, with at least 5 years focused on the new retail marketing field;
• Professional Competencies:
• Proficient in market analysis, brand strategic planning, and consumer behavior research in the new retail industry;
• Possesses rich practical experience in digital marketing, including social media marketing, content marketing, big data analysis, etc.;
• Able to conduct market research independently, with excellent data analysis and report writing skills;
• Familiar with the marketing strategies and operational models of international large enterprises, with preference given to candidates with successful case studies;
• Excellent project management capabilities, able to lead the team to achieve project goals efficiently;

• Language Proficiency: Fluent in English, with excellent English communication and business writing skills;
• Background Requirement: From a well-known consulting firm, with rich team leadership experience and sharp business insight;
• Comprehensive Skills: Possesses outstanding logical thinking, problem-solving abilities, and an innovative spirit.