Market Strategy and Influence Leader

Your role and responsibilities

You will work closely with product teams, engineers, and business stakeholders to drive data-driven innovation. This role requires strong coordination skills to align teams, manage internal executive meetings, and develop strategic market influence programs. You will play a pivotal role in analyst relations, competitive positioning, and thought leadership to shape the company's go-to-market strategy.

Responsibilities

Analyst Strategy & Execution

• Develop and execute a comprehensive analyst relations strategy to enhance market positioning.
• Build and manage relationships with key industry analysts (e.g., Gartner, Forrester, IDC).
• Ensure accurate representation of the company's vision, product strategy, and market positioning in analyst reports.

Gartner GM Seat Management

• Lead engagement strategies with Gartner and other industry influencers.
• Align internal teams to maximize the impact of Gartner Magic Quadrant and other key industry benchmarks.
• Prepare executive leaders for analyst interactions and deliver key positioning insights.

Thought Leadership Content

• Drive the creation of compelling thought leadership materials, including whitepapers, blog posts, and presentations.
• Collaborate with internal teams to position the company as an industry innovator.
• Support keynote presentations, executive panels, and public speaking engagements.

Competitive Analysis and Strategy

• Conduct deep market research to identify trends, risks, and opportunities.
• Develop competitive positioning strategies to differentiate the company in the market.
• Provide strategic recommendations to executives on market shifts and emerging competitors.

Yo

Required education

High School Diploma/GED

Preferred education

Master's Degree

Required technical and professional expertise

• Proven experience in market strategy, analyst relations, or competitive intelligence.
• Strong ability to synthesize complex market insights into actionable recommendations.
• Demonstrated communication and relationship-building skills with internal stakeholders and external analysts.
• Ability to manage multiple high-impact projects with executive visibility.

Preferred technical and professional experience

• Experience working with top-tier analyst firms (Gartner, Forrester, IDC).
• Prior experience in a leadership role within market strategy or analyst relations.
• Strong understanding of enterprise technology markets.

ABOUT BUSINESS UNIT

IBM Software infuses core business operations with intelligence-from machine learning to generative AI-to help make organizations more responsive, productive, and resilient. IBM Software helps clients put AI into action now to create real value with trust, speed, and confidence across digital labor, IT automation, application modernization, security, and sustainability. Critical to this is the ability to make use of all data, because AI is only as good as the data that fuels it. In most organizations data is spread across multiple clouds, on premises, in private datacenters, and at the edge. IBM's AI and data platform scales and accelerates the impact of AI with trusted data, and provides leading capabilities to train, tune and deploy AI across business. IBM's hybrid cloud platform is one of the most comprehensive and consistent approach to development, security, and operations across hybrid environments-a flexible foundation for leveraging data, wherever it resides, to extend AI deep into a business.

YOUR LIFE @ IBM

In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.

Being an IBMer means you'll be able to learn and develop yourself and your career, you'll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.

Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.

Are you ready to be an IBMer?

ABOUT IBM

IBM's greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.

Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we're also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business.

At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it's time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.

OTHER RELEVANT JOB DETAILS

IBM offers a competitive and comprehensive benefits program. Eligible employees may have access to:

• Healthcare benefits including medical & prescription drug coverage, dental, vision, and mental health & well being
• Financial programs such as 401(k), the IBM Employee Stock Purchase Plan, financial counseling, life insurance, short & long- term disability coverage, and opportunities for performance based salary incentive programs
• Generous paid time off including 12 holidays, minimum 56 hours sick time, 120 hours vacation, 12 weeks parental bonding leave in accordance with IBM Policy, and other Paid Care Leave programs. IBM also offers paid family leave benefits to eligible employees where required by applicable law
• Training and educational resources on our personalized, AI-driven learning platform where IBMers can grow skills and obtain industry-recognized certifications to achieve their career goals
• Diverse and inclusive employee resource groups, giving & volunteer opportunities, and discounts on retail products, services & experiences

We consider qualified applicants with criminal histories, consistent with applicable law.

This position was posted on the date cited in the key job details section and is anticipated to remain posted for 21 days from this date or less if not needed to fill the role.

IBM will not be providing visa sponsorship for this position now or in the future. Therefore, in order to be considered for this position, you must have the ability to work without a need for current or future visa sponsorship.

The compensation range and benefits for this position are based on a full-time schedule for a full calendar year. The salary will vary depending on your job-related skills, experience and location. Pay increment and frequency of pay will be in accordance with employment classification and applicable laws. For part time roles, your compensation and benefits will be adjusted to reflect your hours. Benefits may be pro-rated for those who start working during the calendar year.