Introduction
The Marketing Engagement Specialist is responsible for candidate attraction and engagement through various (online) strategies, tooling, and techniques. In addition to providing full support to Sourcing Executives via the creation of digital collateral and strategy execution, the MES works closely with Lead Recruiters, Talent Acquisition Managers, and clients to refine, grow, and follow strategies that provide both a qualified candidate pool as well as a bespoke engagement approach, in line with the client EVP.
The Marketing Engagement Specialist consults on how to improve existing strategies and provides feedback using analytics. They also create new strategies using knowledge of proven tactics and performance in other marketplaces.
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Your role and responsibilities
- Collaborate with team members to create innovative sourcing and recruitment strategies
- Prepare and execute projects such as email marketing, video engagement, career webinars, gamification, competitor organizational chart mapping, social media, talent communities, mapping professional and alumni association
- Conduct and present market research on candidate data, including skill sets, demographics, hiring trends, talent supply, and demand reports, and identify top target companies, competitors, or talent pools
- Train Recruiters in best practice sourcing and engagement techniques
- Consult on time-line expectations and job description
- Perform queries and searches in (ATS) Applicant Tracking System or CRM Candidate Relationship Management databases for qualified candidates
- Coordinate activities around pipelining for specific projects and campaigns across different business areas and geographies for active and passive talent
- Participates in individual and group video calls with key stakeholders and related teams
- Prepare utilization reports for LinkedIn Recruiter and other tools
- Assess sourcing support availability and bandwidth
- Spot-check daily reports to maintain efficient Sourcer bandwidth accuracy
- Review requisition assignments for high performance and proper alignment with each request
- Create and edit recruitment marketing collateral
- Project management of Sourcing Executive deliverables
- Help setting up new hire credentials for (ATS, CRM, and Job Boards)
- Perform other miscellaneous duties as required by management
Required education
None
Required technical and professional expertise
- At least 2 years in a client management role working across a variety of stakeholders
- Project management experience
- Good working proficiency in computer skills and MS Office (particularly Excel and PowerPoint)
- Fluency in English
- Ability to travel if required
- A strong understanding of the social media space
- A strong understanding of conversion marketing
- Drive social engagement and build relationships with prospective candidates through a CRM
- Prepare reports/findings summarizing the effectiveness of social media strategies
- Manage paid campaigns in multiple channels, for example, Google Ads, Facebook, Instagram and Linkedin
- Project management of social and talent community deliverables
Preferred technical and professional experience
- Ability to work independently and proactively develop client relationships.
- At least 1 year of experience writing in a professional capacity
ABOUT BUSINESS UNIT
IBM Consulting is IBM's consulting and global professional services business, with market leading capabilities in business and technology transformation. With deep expertise in many industries, we offer strategy, experience, technology, and operations services to many of the most innovative and valuable companies in the world. Our people are focused on accelerating our clients' businesses through the power of collaboration. We believe in the power of technology responsibly used to help people, partners and the planet.
YOUR LIFE @ IBM
In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.
Being an IBMer means you'll be able to learn and develop yourself and your career, you'll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.
Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.
Are you ready to be an IBMer?
ABOUT IBM
IBM's greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.
Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we're also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business.
At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it's time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.
OTHER RELEVANT JOB DETAILS
IBM wants you to bring your whole self to work and for you this might mean the ability to work flexibly. If you are interested in a flexible working pattern, please talk to our recruitment team to find out if this is possible in the current working environment.