Introduction
Responsibilities include:
- Co-creation of enablement content assets tailored to buyer and seller needs through each stage of the buying journey
- Collaboration with Marketing, Offering Management, Product Marketing, Learning & Development etc. to obtain required content or information for content
- Bing a self-started with the ability to think creatively and collaborate effectively and overcome obstacles to meet deliverables with minimum oversight and direction.
- Delivery of assets and demos in a way that is governed, consistent and measurable using the right technology
- Analyses of asset usage, feedback and impact to redefine requirements and drive continuous improvement
- Usage of standardized development and collaboration tools (Microsoft Office, Microsoft PowerPoint, Adobe Captivate, Camtasia, Box, Slack, Monday.com)
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Your role and responsibilities
Sales Enablement professionals empower IBM sellers and partners with information, techniques and assets to optimize every buyer interaction in order to build relationships, pipeline, progress opportunities and close deals. The Sales Enablement professional drives outcomes in three specific areas:
1. Learning Experiences: Support sellers' efforts to build and nurture relationships and win business by improving the seller's ability to deeply understand client needs, envision how IBM can help address those needs, and confidently convey IBM's strategic initiatives, specific offerings, expertise, value and differentiation. Enable this through timely knowledge, skills transfer and effective activation methods (e.g. digital tools, programs, online learning, coaching, applied experiences). Continuously explore and deploy new enablement methods to increase seller effectiveness.
2. Show Me vs. Tell Me: Help to drive a "show me" culture by providing our sellers with hands-on assets that support the business value narrative. Most predominantly this will be demo assets to accompany the sales assets and the learning plans. In this role you will either create or work with creators to ensure the demo aligns to the focus on the value narrative used in the sales assets.
3. Sales Assets: Help sellers recognize opportunity, increase pipeline and close deals faster by providing them with relevant content, tools, methods and access to experts and expertise, in the right format at the right time. This is accomplished through identifying, curating and delivering relevant and quality content (e.g. offering/solution features and roadmaps, relevant industry/market context, compelling value propositions and competitive positioning). As you create or work with other content creators - you will strive to adhere to standards, keep content current and identify areas for content improvement.
Required education
Bachelor's Degree
Preferred education
Bachelor's Degree
Required technical and professional expertise
- Strong communication skills
- Proficient in MS PowerPoint in creating enablement presentations
- Story Development (Craft compelling narrative architectures that engage clients on their business needs, use insights to position IBM solutions, and lead clients to action-forming the core message to be applied across multiple assets)
- Sales Asset Creation (Translate narrative and messaging into content types that support sales campaigns' go-to-market strategies, in formats that enable great client experiences)
- Sales Asset Management - Ensure the most impactful content is accessible to sellers by applying an understanding of asset quality, tagging standards, and usage of content management systems
- Content Optimization (Use data to analyze, test, and optimize content components inclusive of messaging, format)
- Content Design (Design and create powerful ways to bring narratives to life)
Preferred technical and professional experience
- Demo Creation - ability to create a sales driven demo is a plus
- Prior experience using IBM Solutions in Data & AI or IT Infrastructure is a plus
- 2+ years of previous direct sales experience or experience in a sales support role
- Seismic Content Manager experience
- Prior experience using Moodle Learning Management System
- Knowledge of video editing tool (like Camtasia)
ABOUT BUSINESS UNIT
IBM has a global presence, operating in more than 175 countries with a broad-based geographic distribution of revenue. The company's Global Markets organization is a strategic sales business unit that manages IBM's global footprint, working closely with dedicated country-based operating units to serve clients locally. These country teams have client relationship managers who lead integrated teams of consultants, solution specialists and delivery professionals to enable clients' growth and innovation. By complementing local expertise with global experience and digital capabilities, IBM builds deep and broad-based client relationships. This local management focus fosters speed in supporting clients, addressing new markets and making investments in emerging opportunities. Additionally, the Global Markets organization serves clients with expertise in their industry as well as through the products and services that IBM and partners supply. IBM is also expanding its reach to new and existing clients through digital marketplaces.
YOUR LIFE @ IBM
In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.
Being an IBMer means you'll be able to learn and develop yourself and your career, you'll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.
Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.
Are you ready to be an IBMer?
ABOUT IBM
IBM's greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.
Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we're also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business.
At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it's time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.
OTHER RELEVANT JOB DETAILS
Must have the ability to work in Canada without sponsorship. For additional information about location requirements, please discuss with the recruiter following submission of your application.