Introduction
At IBM, we believe technology shapes the world, and we are a catalyst for innovation and creativity. We are at the forefront of groundbreaking change - improving businesses, society, and the human condition. As a leader in Hybrid Cloud and AI, we are leading the charge in a worldwide digital transformation.
Our Marketing, Communications & Corporate Social Responsibility (MCC) team tells this story and is responsible for positioning IBM in the market. We define and optimize IBM's brand, capture the market's attention, and articulate our point of view for clients, partners, the media, and even other IBMers.
When you join IBM, you join a culture of openness, collaboration, and trust. You join a team of IBMers who are helping technology support a positive global transformation. So join us and experience a place where you can co-create your learning and opportunities. A place where teamwork and unique ideas are treasured. A place where you can bring innovation to life.
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Your Role and Responsibilities
As an IBM Product Marketing Intern, you'll work collaboratively, driving work that addresses a strategic IBM Marketing business challenge. In addition to your project work, the internship includes educational, networking, and social activities. Between project work and intern programming, you'll get to touch a variety of areas within Marketing. This is a highly visible intern program with leadership exposure and mentorship throughout the summer.
Our product marketers build best-in-class marketing strategies to drive product awareness, generate leads, and facilitate product adoption through compelling content creation and strategic marketing plans development. As a Product Marketing Intern, you may:
- Develop content that positions and differentiates our offerings in the market
- Create product-centric experiences for our prospects and clients that delight and inspire
- Translate our services and offerings into marketing messages and compelling stories that influence analysts, customers, and partners
- Become an expert in the customer journey, evaluating their experience, looking for gaps, and making recommendations to improve the customer experience
Required Technical and Professional Expertise
- Currently enrolled in an accredited University
- Passionate about Marketing, Technology, Consulting, or a related field
- Comfortable working with groups of different backgrounds and skills to enable collaboration
- Fluent in English; strong written and verbal communication skills
Preferred Technical and Professional Expertise
- Basic knowledge of product marketing, B2B marketing, field marketing, or related field
- Passionate about software products, hybrid cloud, AI, or hardware products
- A strategic, consultative, data-driven mindset
- Basic knowledge of problem-solving and analytical skills
- Basic understanding of go-to-market strategies, how to develop audience strategies, client experience design, and A/B testing
- Basic Excel, Python, Tableau, or related technical skills