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Integrated marketing communications strategy consultant

AT IBM
IBM

Integrated marketing communications strategy consultant

Beijing, China

Introduction
At IBM, we know that transformation drives change, and it is in our DNA to continuously transform. Our Business Transformation Consultants help drive large scale change that spans IBM business units and geographies. As a part of this team, you will have the unique opportunity to be a part of driving IBM's ongoing transformation as a company that continuously innovates and leads the market.

Your Role and Responsibilities
• Develop brand integration marketing communication plans based on brand strategy.
• Create compelling content that resonate with target audiences and reinforce brand identity.
• Develop and execute communication campaigns across multiple platforms.

Required Technical and Professional Expertise

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  • • 4-6 years' planner experience in a brand communication agency preferred
    • Strategic thinking and have a deep understanding of brand strategy.
    • experience in executing communication plans and leading integrated marketing campaigns.
    • Experience in planning content themes, communication strategies, KOL strategies, operational strategies, and social media tactics
    • Ability to work collaboratively with cross-functional teams and drive projects to completion.

Preferred Technical and Professional Expertise
• 4-6 years' planner experience in a brand communication agency preferred

Client-provided location(s): Beijing, China; Shanghai, China; Shenzhen, Guangdong Province, China
Job ID: IBM-21297894
Employment Type: Full Time

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