Influencer Marketing Strategist

When you join IBM, you join a culture of openness, collaboration, and trust. Join us and experience a place where you can co-create your learning and opportunities. A place where teamwork and unique ideas are treasured. A place where you can bring innovation to life.

Your role and responsibilities

IBM is in search of an Influencer Marketing Strategist to plan, execute, implement and measure integrated influencer engagements, while also ensuring the desired outcomes are achieved.

To bolster IBM's leadership in the hybrid cloud and AI space, the Global Social Media + Influence team is responsible for translating our brand story, across our owned social channels to raise awareness around what we do as a company, our products, and solutions.

In this role you will work across teams to integrate and execute impactful external paid influencer campaigns. You will work within the Social Media + Influence team, and align all influencer work with the strategic social media plan. The role will be a part of the Influence + Advocacy team to explore trends and insights and apply them to recommendations for external influencers.

Core Responsibilities

• Develop and implement influencer engagements that align with the organization's marketing and communications objectives. This may involve researching target audiences, analyzing competitors, and identifying key messaging and content themes.
• Work with our agency partners to plan and execute influencer campaigns.
• Recommend new creative opportunities and ways to work with external paid influencers, leveraging data-driven insights and trends.
• Communicate integrated influencer campaigns with key stakeholders and leadership.
• Communicate outcomes and success with the ability to demonstrate ROI.
• Clear understanding of brand to demand, driving down the funnel.
• Collaborate with cross- team Social Media Strategists and Community Managers to ensure the successful execution of the strategy.
• Knowledgeable about emerging social media platforms and tools, as well as off-platform opportunities (podcasts, blogs, etc.)

Required education

Bachelor's Degree

Required technical and professional expertise

• 6-8 years of marketing or communications experience.
• Bachelor's degree in marketing, communication or related field.
• Ability to manage a project from beginning to end, and report on the outcomes.
• Excellent problem-solving ability.
• Deep understanding of social media platforms (LinkedIn, Reddit, YouTube, Instagram, etc.) and their role in brand storytelling and audience engagement.
• Thorough understanding of project and program management techniques and methods.
• Experience managing global cross-discipline stakeholders across all levels.

Preferred technical and professional experience

• Experience working in a large, matrixed organization, collaborating across multiple teams, functions, and markets.
• Relevant experience in integrated marketing strategy and influencer engagements.
• Working knowledge of project management tools such as Slack, Monday.com, Workfront and OneDrive.
• Experience using social media management and analytics tools (e.g., Sprinklr, Brandwatch, Meltwater).
• Knowledge of B2B marketing and enterprise technology trends.

YOUR LIFE @ IBM

In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.

Being an IBMer means you'll be able to learn and develop yourself and your career, you'll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.

Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.

Are you ready to be an IBMer?

ABOUT IBM

IBM's greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.

Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we're also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business.

At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it's time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.

OTHER RELEVANT JOB DETAILS

IBM offers a competitive and comprehensive benefits program. Eligible employees may have access to:

• Healthcare benefits including medical & prescription drug coverage, dental, vision, and mental health & well being
• Financial programs such as 401(k), the IBM Employee Stock Purchase Plan, financial counseling, life insurance, short & long- term disability coverage, and opportunities for performance based salary incentive programs
• Generous paid time off including 12 holidays, minimum 56 hours sick time, 120 hours vacation, 12 weeks parental bonding leave in accordance with IBM Policy, and other Paid Care Leave programs. IBM also offers paid family leave benefits to eligible employees where required by applicable law
• Training and educational resources on our personalized, AI-driven learning platform where IBMers can grow skills and obtain industry-recognized certifications to achieve their career goals
• Diverse and inclusive employee resource groups, giving & volunteer opportunities, and discounts on retail products, services & experiences

We consider qualified applicants with criminal histories, consistent with applicable law.

This position was posted on the date cited in the key job details section and is anticipated to remain posted for 21 days from this date or less if not needed to fill the role.

IBM will not be providing visa sponsorship for this position now or in the future. Therefore, in order to be considered for this position, you must have the ability to work without a need for current or future visa sponsorship.

The compensation range and benefits for this position are based on a full-time schedule for a full calendar year. The salary will vary depending on your job-related skills, experience and location. Pay increment and frequency of pay will be in accordance with employment classification and applicable laws. For part time roles, your compensation and benefits will be adjusted to reflect your hours. Benefits may be pro-rated for those who start working during the calendar year.