Global Talent Marketing Specialist

Your role and responsibilities

The role is an unrivalled combination of driving traditional employer branding and talent attraction responsibilities with driving innovative ideas to redefine how candidates experience the IBM brand. You will have particular focus on India market. With the support of leadership from the Consulting Talent Marketing Manager who owns the Talent Marketing strategy and supports a team of leaders across this domain, you will help support the delivery of this strategy with a focus on key locations and hiring areas. In this role, you will:

• Build comprehensive end-to-end campaigns, aimed at developing and optimizing our digital portfolio to target active and passive diverse talent using channels such as career sites, social media, job boards, email, content, referrals, sourcing partnerships, and more

• Be hyper-focused on channel marketing best practices and identify opportunities to proactively innovate based on the latest industry trends

• Track and evaluate metrics associated with recruiting and marketing campaigns to determine ROI. Develop and implement metrics to measure the effectiveness and value of programs and best inform your local stakeholders

• Manage the candidate experience of potential and future hires, using CRM technology to engage and nurture potential talent, including improving application experience for IBM job seekers to help drive better conversion rates

• Engage with the IBM Talent Community and collaborate to develop relevant materials and information to help optimize the hiring process while building IBM's recruitment brand equity

Required education

Bachelor's Degree

Preferred education

Bachelor's Degree

Required technical and professional expertise

• Strong experience in driving data-driven marketing decisions to influence the output of talent marketing efforts in an employer branding role or a marketing/comms role
• Problem solver with the ability to find the best solution to support our clients
• Strong stakeholder management skills and strategic solution building skills
• An entrepreneurial edge to generate ideas and drive them forward independently
• Demonstrated experience in copywriting, content creation, and social media management
• Proven experience in media campaign design and execution
• Job Advertising experience
• Fluent English is essential

Preferred technical and professional experience

• Video editing skills, email marketing (basic HTML), project management, user experience, enablement, and training experience (for clients - recruiters and hiring managers)
• Ambitious individual who can work under their own direction towards agreed targets/goals and with a creative approach to work
• An intuitive individual with the ability to manage change and proven time management
• Proven interpersonal skills while contributing to team effort by accomplishing related results as needed
• Built attraction programs at large/complex companies previously
• Solid understanding of how to convert candidates and the strategies it takes to move them through the candidate funnel
• Solid experience and a clear understanding of local nuances for entry level and professional hiring attraction
• An understanding of the nuances in the India hiring market

ABOUT BUSINESS UNIT

IBM Corporate Headquarters (CHQ) team represents a variety of functions such as marketing, finance, legal, operations, HR, and more, all working together to solve some of the world's most complex problems, help our clients achieve success and build collaborative work environments for IBMers.

YOUR LIFE @ IBM

In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.

Being an IBMer means you'll be able to learn and develop yourself and your career, you'll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.

Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.

Are you ready to be an IBMer?

ABOUT IBM

IBM's greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.

Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we're also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business.

At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it's time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.

OTHER RELEVANT JOB DETAILS

When applying to jobs of your interest, we recommend that you do so for those that match your experience and expertise. Our recruiters advise that you apply to not more than 3 roles in a year for the best candidate experience. For additional information about location requirements, please discuss with the recruiter following submission of your application.