Introduction
As a Geo Web Strategist within the IBM.com organisation, you will be part of a team focused on delivering exceptional web experiences, curated to engage local audiences and accelerate growth across the Americas (primarily Canada - in English and Canadian French languages).
Your Role and Responsibilities
You will collaborate cross-functionally, within region and worldwide, with stakeholders to land, personalize and optimize integrated web strategies that engage local target audiences and ensure business objectives are strategically aligned. You will develop and execute tactics that optimise traffic, increase relevancy and empower faster time to value.
The ideal candidate will be a proven web strategist who is creative, collaborative, and has a passion for data-driven marketing.
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• Land, personalize and optimize web experiences to deliver outcomes against key business objectives.
• Collaborate across Marketing and business stakeholders to define and drive the Geo/country web strategy (including SEO+SEM).
• Take the initiative to relentlessly test and optimize local web experiences using data, research, and experimentation.
• Set baseline performance metrics, track and report KPIs, providing regular updates to stakeholders.
• Be well-versed in a broad set of digital tools across web and analytics.
Todas as nossas vagas são elegiveis para pessoas com deficiências ou reabilitadas do INSS
IBMReferred_LATAM
Required Technical and Professional Expertise
3x time a week at IBM Tutóia - SP Office
Add your resume in English
Fluent English is required
** Advanced / fluent French is required (candidates must be able to proficiently translate and validate business-to-business language in French)
• Bachelor's degree or equivalent experience
• Solid experience as a Web Strategist or agency equivalent
• Hands on experience in Adobe Experience Manager Sites, Adobe Target, Adobe Analytics
• Ability to work in a team environment, collaborating with cross-functional teams
• Creative problem-solving skills
• Strong project management and communication skills
Preferred Technical and Professional Expertise
• Masters in marketing, advertising or design
• Solid years of experience as a Web Strategist or agency equivalent
• Ideally a native Canadian French speaker with proficiency in Portuguese and/or LATAM Spanish