Field Marketing Specialist

Your role and responsibilities

What we want you to do:

• 50% | Event research, planning, execution and project management
• 50% | Operations, budgeting & reporting
• Assist in production of event-based lead generation programs which include Regional (Tier 3 events), Apptio proprietary events and virtual programs
• Manage event logistics including venue sourcing (if needed), sponsorship deliverables (3rd party events), AV orders, catering orders, researching décor and entertainment
• Manage end-to-end Regional Tier 3 events and virtual programs in partnership with Field Marketers
• Attend trade shows and events as needed (10% - 15%)
• Print/ship marketing and promotional materials to events as required
• Schedule appointments and coordinate an event calendar
• Track and manage event program activities, budgets and invoices through Salesforce, Smartsheet and Coupa
• Create reporting, event announcements and event recaps which provide executive summaries of events & programs
• Knowledge of Salesforce - building campaigns, reports, dashboards
• Support Field Marketing Managers with activities that drive demand and leads in their region through seamless execution.
• Work cross functionally to ensure programs and events stay on task and within budget
• Research, order, manage inventory and budget of promotional materials, swag for events and marketing kits in online warehouse.

Required education

Master's Degree

Preferred education

Master's Degree

Required technical and professional expertise

• Minimum 2-3 years of event management experience in a B2B environment, Technology Software Industry
• Clear, direct, proactive communication skills, both verbal and written
• MS Office: Must be proficient in Excel, Word, PowerPoint - to help track budgets and project plans
• Strong administrative and problem-solving skills.
• Ability to work some overlap of US hours

Preferred technical and professional experience

• Bachelor's Degree with marketing or business focus preferred
• Basic knowledge of Salesforce.com, Smartsheet, Highspot
• Basic use of Zoom, Teams, WebEx or similar platforms for online events
• Self-starter with a "can-do" attitude
• Ability to manage through multiple projects simultaneously with tight deadlines

ABOUT BUSINESS UNIT

IBM Software infuses core business operations with intelligence-from machine learning to generative AI-to help make organizations more responsive, productive, and resilient. IBM Software helps clients put AI into action now to create real value with trust, speed, and confidence across digital labor, IT automation, application modernization, security, and sustainability. Critical to this is the ability to make use of all data, because AI is only as good as the data that fuels it. In most organizations data is spread across multiple clouds, on premises, in private datacenters, and at the edge. IBM's AI and data platform scales and accelerates the impact of AI with trusted data, and provides leading capabilities to train, tune and deploy AI across business. IBM's hybrid cloud platform is one of the most comprehensive and consistent approach to development, security, and operations across hybrid environments-a flexible foundation for leveraging data, wherever it resides, to extend AI deep into a business.

YOUR LIFE @ IBM

In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.

Being an IBMer means you'll be able to learn and develop yourself and your career, you'll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.

Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.

Are you ready to be an IBMer?

ABOUT IBM

IBM's greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.

Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we're also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business.

At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it's time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.

OTHER RELEVANT JOB DETAILS

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